This is why direct mail marketing is still effective in 2025

This is why direct mail marketing is still effective in 2025

In a world dominated by digital marketing, direct mail marketing stands out as a refreshing and effective alternative. The direct mail experience is unlike any other, engaging multiple senses and creating a stronger emotional connection with recipients. While digital inboxes are often overwhelmed with unsolicited emails, physical mailboxes receive [...]


Use these strategies to increase engagement on your business's social media pages

Use these strategies to increase engagement on your business's social media pages

Social media is no longer just a platform for sharing updates; it’s a powerful tool for building and nurturing relationships with your audience. However, with the sheer volume of content available, it can be challenging to stand out and increase organic engagement on social media. This is where the best social media strategies come into play.

By i [...]


Stay ahead of competitors with these SEO tips in 2025

Stay ahead of competitors with these SEO tips in 2025

In the ever-evolving landscape of digital marketing, staying ahead of the curve is crucial. As we approach 2025, innovative strategies continue to reshape how businesses optimize their online presence. This article explores the cutting-edge techniques that will define SEO in the coming years, focusing on the power of voice search, the rise of video [...]


Here's how email marketing can be an effective tool any business

Here's how email marketing can be an effective tool any business

The email inbox has become a treasure trove of opportunity for businesses aiming to boost their sales. Email marketing, when expertly executed, can be a powerful tool to connect with customers, build relationships, and ultimately drive revenue. From crafting subject lines that demand attention to personalizing content that resonates with each recip [...]


Why paid social advertising is a great idea for your business

Why paid social advertising is a great idea for your business

In digital marketing, one strategy stands out for its ability to reach targeted audiences with precision and drive measurable results: paid social media advertising. While organic social media efforts are essential, paid advertising offers unique advantages that can significantly boost your business's online presence.

From expanding your reach to ta [...]


These are the features your business's website needs to succeed

These are the features your business's website needs to succeed

A well-crafted business website is more than just an online presence – it's the gateway to success. But what’s a bell and whistle and what’s a must-have for your business’s website? That’s the question we tackle in this blog post.

From ensuring a seamless mobile experience to incorporating enticing web design trends, creating captivating c [...]


What businesses need to know about the latest trends in social media marketing

What businesses need to know about the latest trends in social media marketing

New trends are always emerging in the world of social media marketing. These trends present both opportunities and challenges for businesses, and it's crucial for companies to stay ahead of the curve.

Though many businesses attempt to hop on board certain trends toward the end of a year in preparation for the next, the keenest marketing teams and pr [...]


How to optimize your Google Business Profile to help customers find your business

How to optimize your Google Business Profile to help customers find your business

A strong online presence is a must for businesses of all sizes. Whether you're a local mom-and-pop shop or a large enterprise, potential customers expect to find you online. If they can't, there's a high chance they'll move on to a competitor. Your Google Business Profile serves as a vital tool to enhance your online visibility and attract more cus [...]


Your business needs to use these PPC advertising strategies

Your business needs to use these PPC advertising strategies

The digital advertising landscape is always evolving – and businesses must stay ahead of the curve to succeed. Pay-per-click (PPC) advertising presents a powerful opportunity to reach your target audience and drive conversions. However, to maximize your PPC campaigns and stay competitive, it's essential to adopt the best practices that deliver re [...]


How AI will affect website search engine optimization

How AI will affect website search engine optimization

The digital landscape is constantly evolving, and businesses must adapt to stay competitive. Artificial Intelligence (AI) is rapidly transforming the world of search engine optimization (SEO), presenting both challenges and opportunities for businesses.

From automating routine tasks to personalizing user experiences, AI is revolutionizing the way SE [...]


How to use email automation to drive leads and increase sales for your business online

How to use email automation to drive leads and increase sales for your business online

Email automation has revolutionized the way businesses communicate with their customers. It allows businesses to send personalized, relevant emails to their customers at scale, without the need for manual effort. This can save businesses time and money, while also allowing them to reach a wider audience and build stronger relationships with their c [...]


The difference between on-page and technical SEO and why both are important

The difference between on-page and technical SEO and why both are important

Search engine optimization (SEO) is one of the pillars of any good digital marketing strategy. It encompasses two main areas: on-page SEO and technical SEO. While both are essential for improving your website's visibility and ranking in search results, they focus on different elements.

Here, we will explore the key differences between on-page and te [...]


How to choose the best hosting provider for your business's website

How to choose the best hosting provider for your business's website

From small businesses to large corporations, having a professional and reliable online presence is crucial for businesses of all sizes. Your website serves as a virtual storefront, showcasing your products or services and providing valuable information to potential customers. To ensure your website performs optimally and meets your business needs, [...]


5 web design trends we recommend you follow in 2024

5 web design trends we recommend you follow in 2024

Are you looking to launch an optimized website in 2024? If so, you need to be aware of the latest web design trends. We have put together five of the top trends that you should consider in your next website build. These trends include mobile-first design, voice search optimization, visual hierarchy, personalization, and minimalism.

By following thes [...]


How small businesses can use social media to build brand awareness

How small businesses can use social media to build brand awareness

In today's digital landscape, social media has become an indispensable tool for businesses of all sizes. However, effectively leveraging social media to build brand awareness requires a well-thought-out strategy.

That strategy includes everything from choosing the right platforms to creating a content calendar and engaging with your audience. Here i [...]


Use these SEO tips to climb to the top of Search Engine Results Pages

Use these SEO tips to climb to the top of Search Engine Results Pages

Search engine optimization (SEO) is an essential tool for businesses looking to increase their online visibility and reach more customers.

With the right SEO strategies, businesses can optimize their website to get to the top of Google's search engine results pages (SERP) and gain more traffic. This blog post will provide insights on how businesses [...]


How to write product descriptions that increase ecommerce sales How to write product descriptions that increase ecommerce sales

How to write product descriptions that increase ecommerce sales How to write product descriptions that increase ecommerce sales

Product descriptions are often overlooked in the ecommerce space, but they are a key component to success. Crafting effective product descriptions that accurately capture the features and benefits of a product can be the difference between driving online sales or not.

Let's take a deeper dive into how to write product descriptions that increase sale [...]


Why PPC advertising can work for any small business

Why PPC advertising can work for any small business

Are you a small business looking to maximize your return on investment? If so, then pay-per-click (PPC) advertising is an excellent way to go.

PPC campaigns provide targeted visibility for your business and can generate more leads than traditional forms of advertising. However, if you don't have a clear strategy in place, it can be difficult to get [...]


Elevate Your E-commerce Success with BigCommerce

Elevate Your E-commerce Success with BigCommerce

In today's digital age, establishing an online presence is no longer just an option for businesses; it's a necessity. Whether you're a budding entrepreneur or a seasoned enterprise, choosing the right e-commerce platform can make or break your online selling journey. With a plethora of options available, it's crucial to make an informed decision. I [...]


How to write blog content that converts for your business

How to write blog content that converts for your business

Are you looking to drive real results for your business? Look no further than a blog.

A blog can be an effective way to increase visibility, generate leads, and ultimately convert web users into customers. Blogging is a great way to build meaningful relationships with customers and create an engaged audience that will help grow your business.

Here, w [...]


Best strategies for writing emails that generate leads and sales for your business

Best strategies for writing emails that generate leads and sales for your business

Email marketing is a critical tool for businesses of any size, from small start-ups to large enterprises. It is a powerful way to reach potential customers, build relationships with existing customers and generate leads and sales for your business.

If you want to get the most out of your email marketing efforts, you need to understand the benefits i [...]


Pros and Cons of Stripe: A Comprehensive Payment Processor Review

Pros and Cons of Stripe: A Comprehensive Payment Processor Review

In this digital age, establishing a robust online payment processing system is paramount for any business looking to thrive in the e-commerce landscape. With a myriad of options available, one name that stands out is Stripe. Renowned for its simplicity, versatility, and cutting-edge features, Stripe has become a popular choice for businesses of all [...]


SEO best practices for getting your business ranked No. 1 on Google

SEO best practices for getting your business ranked No. 1 on Google

SEO best practices are one of the best ways for any small business to get ahead of the competition. Ranking highly on Google means your website gets in front of more people, which hopefully means more customers.

Optimizing website content with strategic SEO tactics can help your business get noticed and rise to the top of search results pages. It's [...]


Why website design matters for your business

Why website design matters for your business

You can’t judge a book by its cover, right?

Wrong.

This might sound harsh, but everyone judges books by their covers all the time. It’s the reason why so many people love to browse bookstores and libraries and pull whatever catches their eye off the shelf. Sure, it may not pay off, but it’s the first impression that gets their foot in the door.

[...]


How to convert social media followers into customers

How to convert social media followers into customers

Not sure social media can be used to boost your business's sales? You might be surprised. Now's the time to develop a winning strategy for turning social media followers into customers that keep coming back for more.

It has become a norm for businesses small, medium and large to use social media for marketing. Many use Facebook, Instagram, Twitter, [...]


Why every business needs email marketing campaigns

Why every business needs email marketing campaigns

Trendy apps come and go, while hot social media platforms ebb and flow. However, when it comes to digital marketing and advertising, one channel has remained successful and has stood the test of time.

We’re talking about email.

Every business, no matter how small or large, should seek to build a quality list of subscribers and actively engage them [...]


Your business must hop on these 7 social media trends in 2023

Your business must hop on these 7 social media trends in 2023

Social media has taken over marketing for business.

Now, that’s not to suggest that social media is the only method of marketing your company. But some of the latest data does suggest that social media dominates when compared to other digital marketing channels.

For context, one survey from Visual Objects in 2022 polled more than 1,000 small busine [...]


How to write content that ranks well on Google

How to write content that ranks well on Google

Ranking well on Google has to be a priority for your business’s website. If it’s not, you’re likely losing customers. It’s just that simple.

Don’t believe us? Consider for a moment that there are more than 3 billion searches conducted on Google every day. Of the people searching for information, 75% will not click on results past the first [...]


5 web design trends to watch in 2023

5 web design trends to watch in 2023

It’s rare anymore that a business has to be sold on whether they need a website. It is 2022 (almost 2023), afterall. Many businesses have a website, or are at a point in their growth where they are considering the need to have one designed and built for them.

However, it’s certainly not unheard of for some businesses to think they can skirt by a [...]


You company needs to invest in SEO

You company needs to invest in SEO

Search engine optimization can come off sounding like a technical term. When that happens, it’s easy to let your eyes gloss over and move on.

But that would be an enormous mistake. Search engine optimization, also referred to simply as SEO, can be one of the most significant drivers of traffic to your business’s website.

More traffic to your webs [...]


How to improve your email marketing strategy

How to improve your email marketing strategy

Every business should incorporate email into their overall marketing strategy. It’s a proven, effective way to boost sales.

However, if your email inbox is anything like the average person’s, then it is probably littered with loads of emails that simply go unread and are sent straight to the trash.

As a business owner, you know it’s important t [...]


Digital Marketing for B2B Businesses: 6 Strategies to Win the Deal

Digital Marketing for B2B Businesses: 6 Strategies to Win the Deal

Digital marketing has taken over the marketing strategies of all companies. The awareness has spread alongside the boost in technology.

While this has made things more accessible, it's still quite a task to use digital marketing to benefit your B2B business. Besides, the easy marketing approach also increases the competition. So, marketing your busi [...]


Factors in Selecting Colors for Your Website

Factors in Selecting Colors for Your Website

Whenever we think of a brand, it’s not always just the logo that comes to mind. Several impactful brands have also made certain colors their own – you have yellow for the McDonald’s ‘M;’ red for Coca-Cola; blue for Facebook, and so on. Even if a brand isn’t associated with a certain color, we can bet that they will have a proper color t [...]


6 SEO Trends to Boost Your Website Traffic in 2022

6 SEO Trends to Boost Your Website Traffic in 2022

Incorporating SEO techniques require consistency. Focusing on SEO trends will help companies connect better with their customers to generate more sales.

If you have a brand or plan to establish one anytime soon, keep in mind the importance of investing in SEO. When we say ‘invest', it doesn't mean simply putting money into that aspect of your bus [...]


How to Create an eCommerce Marketing Plan That Drives Results

How to Create an eCommerce Marketing Plan That Drives Results

Find out the main elements you should consider in your eCommerce marketing strategy.

Creating a successful eCommerce marketing plan is essential for any business that wants to stay ahead of the competition. With eMarketer projecting eCommerce sales to hit the $6.17 trillion mark by 2023, it's clear that now is the time to invest in an effective eCom [...]


Ways Outsourcing Digital Marketing Services Can Benefit Your Business

Ways Outsourcing Digital Marketing Services Can Benefit Your Business

Outsourcing digital marketing services can increase the impact of marketing and grow businesses. Learn how partnering with a digital marketing agency can benefit your business.

Digital marketing is not just another passing trend. It is here to stay and has become necessary for businesses looking to grow their market share and revenue. Both small and [...]


How Customer Loyalty Schemes Can Help Increase Your Bottom Line

How Customer Loyalty Schemes Can Help Increase Your Bottom Line

Find out how you can increase loyalty, grow your business and get more customers with a customer loyalty scheme.

If you're not taking advantage of customer loyalty schemes, you're missing out on a big opportunity to increase your bottom line. With up to 75% of customers saying that they are more likely to have a repeat purchase where there are incen [...]


How to Give Your Website Traffic a Shot Of Adrenaline

How to Give Your Website Traffic a Shot Of Adrenaline

Learn how to restore your website traffic and increase the number of visitors to your site. See what tactics have worked for other companies, too.

Every successful website goes through a fallow period when traffic stops growing. Sound familiar? As an entrepreneur, it could have happened to you as well. After months or years of solid growth, things s [...]


Watch Out: These 7 Factors Drive Your Customers Away

Watch Out: These 7 Factors Drive Your Customers Away

Customers are savvier than ever before. They know what they want and how to get it, which means you have to step up your game to keep them coming back for more.

If you're not careful, one little slip-up can be the difference between a loyal customer who's there when times are tough and an unhappy customer that feels like they've wasted their time on [...]


Build a Good Reputation: Why it's Important for Your Business

Build a Good Reputation: Why it's Important for Your Business

Find out why a solid reputation matters for personal and professional reasons and how to create one using various marketing strategies.

A reputation is something that you build and maintain throughout your lifetime, and it can come in many forms. A business reputation is one of the most important aspects to any company because it directly affects ho [...]


The Importance of Paid Ads for Business - Why You Shouldn't Neglect Them

The Importance of Paid Ads for Business - Why You Shouldn't Neglect Them

Many people think that paid ads don't work anymore and have been replaced by social media marketing. In reality, paid ads still work, and they are probably one of the most effective ways to promote your business and attract new targeted customers. If you don't want to end up like an average company with difficulty attracting new leads and closing d [...]


Google Reviews & Ratings can benefit your SEO

Google Reviews & Ratings can benefit your SEO

You probably don’t need me to tell you the importance of a well-thought-out SEO strategy to thrive in today’s online marketplace. With Google’s direct answers, featured snippets, and suggested video content to contend with, it is more imperative than ever to do everything in your power to implement an effective strategy and keep up with the c [...]


6 Ways your Business could benefit from Digital Public Relations (PR)

6 Ways your Business could benefit from Digital Public Relations (PR)

With how fast and accessible the internet is currently, would you believe me if I told you that the number of daily internet users is increasing? A recent report from Pew Research suggests that internet usage among adults has grown 5 percent in the past three years. The way people shop has also changed significantly, which means connecting with the [...]


The Role of Social Media in Marketing

The Role of Social Media in Marketing

Facebook, LinkedIn, Twitter, YouTube, and other social media platforms have become an influential and vital virtual space not only used for social networking but also offer an excellent way to digitally market products and brands. The power of social media is commendable as brands and individuals alike get to reach a broad audience within a few sec [...]


Ways a Solid SEO Strategy can take your Business to New Heights

Ways a Solid SEO Strategy can take your Business to New Heights

Many brands know that they need Search Engine Optimization for their websites and other digital properties. They also know the benefits associated with SEO work implemented as part of their marketing plan. Sure, SEO will certainly boost your website's visibility in the search engines. But how does it businesses to new heights of profitability and a [...]


A Comprehensive Guide to Choose the Right Web Design Agency

A Comprehensive Guide to Choose the Right Web Design Agency

What separates reliable web design services from poor ones that generally leave a trail of destruction for brands?

With almost a decade of experience in the web design business, we have seen web designers come and go. Some don't know how to create influential and dynamic websites that align with an entrepreneur's or business owner's goals. The bigge [...]


Does Website Design Affect Business Revenue?

Does Website Design Affect Business Revenue?

The emergence of e-commerce offers an exciting channel for consumer shopping. The positive impact of readily available fast internet, affordable prices in online stores, secure payment methods, and the constant influx of affordable technology are some of the forces making the future of e-commerce even brighter. But there is one problem; many busine [...]


Here is how to drive ecommerce sales with email marketing

Here is how to drive ecommerce sales with email marketing

Ignore email marketing at your own risk.

Sure, social media may garner plenty of trendy “how-to” strategy and tips headlines, but we are here to tell you: Email marketing is a game-changer for any business’s ecommerce sales.

Here at Emagine, we know a little bit about both email marketing and ecommerce, so trust us when we say that this is not [...]


Get noticed and improve search results with these basic website SEO tips

Get noticed and improve search results with these basic website SEO tips

You want people to find your business online. Who doesn’t, right? The trick to making this happen – and driving real results once a potential customer lands on your website – is making sure your website is easily discovered.

To do that, you need to prioritize search engine optimization, or SEO. With an effective SEO strategy, your business or [...]


Your customers want these features from your ecommerce website

Your customers want these features from your ecommerce website

Ecommerce is no longer for the well-known online retail giants. These days, every business that sells a product or service and wants to rise above the competition needs an ecommerce website.

Think about it: Letting your customers shop online not only adds convenience to their shopping experience, but it also allows your business to expand its reach [...]


5 tips your business can use to create better videos on social media

5 tips your business can use to create better videos on social media

A business’s brand marketing strategy needs to utilize many different media channels and fill those channels with a variety of content types.

While certain platforms and types of content may appear to simply be a passing trend or fad, others emerge as important tools in marketing tool boxes that are here to stay.

Video is definitely one of these to [...]


This is why your business needs an email newsletter

This is why your business needs an email newsletter

Email is making a comeback.

OK, it never really went away, but email doesn’t always grab the headlines like the next latest and greatest social media platform. We’re here to tell you, though, that if you’re not using email – specifically email newsletters – to reach customers, then you are leaving a lot of marketing potential on the table [...]


5 benefits of starting a blog for your business

5 benefits of starting a blog for your business

You may not realize it, but there are not many businesses or organizations out there that would not benefit from starting a blog on their websites.

Believe it or not, by having a blog and keeping it updated with high-quality, informative posts, you can not only reach new customers, but also retain existing customers by keeping them coming back to yo [...]


Try these 6 SEO strategies to improve search resutls and increase website traffic

Try these 6 SEO strategies to improve search resutls and increase website traffic

A business’s website will only be successful if people can find it. It doesn’t matter if the goal is to increase sales, build a mailing list of potential leads or better communicate what services your company provides, if people aren’t able to easily find your website, then not much else matters.

That’s where search engine optimization comes [...]


How to increase your business's reach on social media

How to increase your business's reach on social media

Social media is a powerful tool for every business. These networks, platforms and apps allow businesses to communicate and build relationships with customers outside of traditional advertising and marketing avenues.

But your business’s social media strategy can only go as far as its reach. In social media terms, reach is the number of people who s [...]


Your business's website needs these 5 features

Your business's website needs these 5 features

Every business needs a strong online presence. This is no longer optional in today’s economy.

And it all begins with a good website.

A well-designed website provides many benefits for every business – no matter its industry or target customer. Websites can help establish brand recognition and credibility. They can provide new digital marketing av [...]


Why your business's website needs a reliable web host

Why your business's website needs a reliable web host

As a business owner, you know that who your company or organization partners with matters. Whenever you work with an outside provider of services, their performance will reflect on your own.

In the digital world, there is perhaps no better example of this than with web hosting service providers. When it comes to designing and maintaining a website t [...]


How email marketing can increase sales, boost awareness for small businesses

How email marketing can increase sales, boost awareness for small businesses

Marketing a small business can be a tough task to juggle for any owner.

Even if you have a person whose job is dedicated to today’s many marketing tasks – website management, social media, search engine optimization, advertising and more – the various strategies and methods can seem overwhelming.

Owners have to know which of those tactics work [...]


Should your business invest in content marketing?

Should your business invest in content marketing?

A sound content marketing strategy can deliver very real results for your business.

What kind of results? We’re talking increased brand visibility and customer loyalty. Through a variety of media, content can set your business up for more success.

That’s why every business should invest in content marketing. That means developing a strategy and g [...]


These SEO mistakes can destroy your website's search ranking

These SEO mistakes can destroy your website's search ranking

A business’s website is only as good as its SEO.

SEO, which stands for search engine optimization, is the key component of any website that attracts web traffic through search results. Without SEO, those visitors cannot be converted into customers.

But not every website prioritizes SEO as much as they should. These companies and organizations are l [...]


Why your business should maintain a positive presence on social media

Why your business should maintain a positive presence on social media

Social media has a ton of benefits to offer businesses and brands that understand how to best use these platforms.

Even in tough or uncertain times, such as those that the entire country is experiencing during the new coronavirus (COVID0-19) outbreak, businesses can reach new or existing customers with effective messaging on social media.

Right now, [...]


Improve your website's ranking quickly with these SEO tips

Improve your website's ranking quickly with these SEO tips

Nailing down a solid search engine optimization strategy is often an attempt at hitting a moving target. The process of developing a successful SEO strategy constantly requires monitoring and tweaking in order for it to achieve the desired results.

Certain strategies that have proven to be consistent best practices, such as choosing the right keywor [...]


How to start running successful email marketing campaigns

How to start running successful email marketing campaigns

Email marketing is one of the best ways to reach and build stronger relationships with your customers. Not only do most people check their email many times each day, they also readily engage with the messages that land in their inboxes.

For businesses, that practically screams opportunity. Email marketing campaigns are an effective way to boost awar [...]


Here are 7 social media trends to watch in 2020

Here are 7 social media trends to watch in 2020

New year, new social media tricks. 2020 is almost here and the social media world continues to evolve.

From improved branding, better product discovery, different approaches to analytics, the continued growth of video and so much more, there is a lot for social media gurus to learn and adapt to this year.

Here are seven social media trends for 2020 t [...]


6 PPC trends to watch in 2020

6 PPC trends to watch in 2020

Business owners know that the best marketing and advertising campaigns reach potential customers at the moment they are looking to buy. With many consumers researching products and making purchases online, successful marketers spend their advertising dollars online.

That’s where pay-per-click advertising comes into play. Pay-per-click (PPC) advert [...]


5 ways a blog can help your business

5 ways a blog can help your business

Blogging is no longer just a hobby for writers wanting to get their content noticed on the internet. Any more, it’s seen as a respected tool for providing many highly desirable benefits to businesses of all sizes and industries.

Want proof? Take a look at these stats compiled by SEO Tribunal:

Businesses that blog get 97% more links to their website [...]


How to write better calls to action for social media posts

How to write better calls to action for social media posts

Successful social media strategies find ways to break through the clutter of posts, photos, messages, ads and every other type of content vying for users’ attention on social networks. As with other marketing and advertising strategies, successful social media posts rely on compelling and convincing calls to action to drive engagement.

However, dr [...]


How mobile and desktop SEO strategies differ

How mobile and desktop SEO strategies differ

Internet users have been using mobile search more often than desktop for almost four years now - and there’s no turning back. Mobile search activity climbed ahead of desktop searches in 2015.

However, desktop search is not dead. Even though it has been surpassed by mobile, desktop search activity has still increased. This clearly means website man [...]


Why customers love email marketing

Why customers love email marketing

Don’t ever believe anyone who tells you email marketing is dead. It has never gone anywhere and, if anything, it’s as effective as ever. That’s because so many people continue to use email as a go-to method of communication, even with the rise of many social media platforms.

If your business doesn’t have an email newsletter or email marketin [...]


Here's how to turn social media followers into customers

Here's how to turn social media followers into customers

If your business is not using social media to drive sales, then it is time to get on board.

By now, social media use is the norm for businesses small, medium and large. Many have long used popular social networks such as Facebook, Instagram, Twitter, Snapchat and more as a convenient, new marketing tool.

In fact, social media has always been a great [...]


Why successful PPC campaigns rely on target audiences

Why successful PPC campaigns rely on target audiences

Keywords that drive clicks used to be the primary components to successful pay-per-click advertising campaigns.

Times have changed, though. More and more emphasis is placed on audience targeting. This strategy allows businesses to define more clearly who they want to see their ads while they are visiting websites or using search engines.

The ability [...]


How to drive traffic to your website with Instagram

How to drive traffic to your website with Instagram

As the photo and video sharing platform has increased in popularity among general users, businesses have begun to follow. In the United States, 71% of businesses have Instagram accounts, according to the social network’s own numbers.

And users are interacting with those businesses. Over 200 million users reported visiting at least one business pro [...]


Why Your Business Needs an Email Marketing Strategy

Why Your Business Needs an Email Marketing Strategy

Most businesses invest time and money into email marketing efforts, according to a survey from The Manifest. Among the 500 digital marketers they surveyed, 69 percent reported that the business they worked with spent resources on email marketing.

Many of those businesses sent out marketing emails regularly. According to the survey, the top two reaso [...]


Why Keywords Are Critical To Content That Converts

Why Keywords Are Critical To Content That Converts

The best content is created following a thorough keyword research process. How you incorporate those keywords into your website's content and other content marketing channels will decide whether you see meaningful results.

Let's unpack what it takes to identify the best keywords and how to incorporate them into your content marketing.

Keywords aren't [...]


5 Social Media Marketing Trends for 2019

5 Social Media Marketing Trends for 2019

Social media is an ever-changing game. Top brands and businesses know they need to stay ahead of the curve to make sure the right audiences see their content on social platforms.

And, as savvy social media marketers know, that means adjusting to those who make the social media game rules: the platforms themselves.

According to Recode, Facebook, Twitt [...]


Top 10 SEO Mistakes You Need to Avoid

Top 10 SEO Mistakes You Need to Avoid

Did you know there are 63,000 searches on Google every single second?

With so many searches every single day you want to make sure your site is on the radar. Unfortunately, it's easier said than done.

It has become more and more important to get a strong handle on SEO than ever. In this article, we'll break down 8 SEO mistakes that could be hurting y [...]


What's the Best Pay-Per-Click Advertising Method to Build Your Business?

What's the Best Pay-Per-Click Advertising Method to Build Your Business?

Many businesses believe online success starts with a stunning website. While this assumption isn't wrong, it's only half the formula. No matter how impressive your website may be, it means nothing if no one can find it.

According to Internet Live Stats, Google alone produces more than 5 billion searches every single day. However, the competition is [...]


SEO vs PPC: What's the Difference and Which is Right for Your Company?

SEO vs PPC: What's the Difference and Which is Right for Your Company?

Knowing you have finite resources, should you invest in SEO or PPC? Should you invest in the manpower for a successful SEO campaign or deal with the upfront costs of Google Adwords?

It's easy to see this as a black and white SEO vs PPC comparison where it's one choice against the other. Keep in mind that if you want to start to know how to start an [...]


Is Taking Bitcoin Payments a Benefit or a Hazard for Your Business?

Is Taking Bitcoin Payments a Benefit or a Hazard for Your Business?

If you run an online store, you've probably had some of your customers ask if you take bitcoins as a form of payment. Reading around the web, you know that it's a digital form of currency, but it's also used for nefarious reasons on darknet market. Bitcoin popularity has increased as more people want a way to pay without using credit cards or tradi [...]


Pros and Cons of Using PayPal as Your Credit Card Processor

Pros and Cons of Using PayPal as Your Credit Card Processor



The Pros







PRO 



The Cons

















Are you looking to accept payments online? Not sure which payment gateway to use? Contact Emagine today and we will help you choose the best solution that fits your needs.


8 Benefits of Blogging for SEO That Can Skyrocket Your Site Rankings

8 Benefits of Blogging for SEO That Can Skyrocket Your Site Rankings

It's no secret that content is king when it comes to performing well in SEO. But, many people start a blog to boost their site rankings without understanding why it's such an effective tool.

You can't blog just to blog; it's not enough to post a new article you've written if you haven't optimized it. You have to learn how to create a fully-optimized [...]


A Beginner's Guide to Keyword Research for SEO

A Beginner's Guide to Keyword Research for SEO

Google processes 40,000 searches queries each second, on average. If you want to show up in the search results, you need to be targeting keywords that are frequently searched.

Finding keywords to target can be a difficult task, that's why having a keyword planning tool is so important. The right keywords can lead to more visitors to your website.

The [...]


How to Improve Your SEO Through Web Design

How to Improve Your SEO Through Web Design

Effective website design is essential to any SEO marketing strategy. The way we consume online versus printed material is different, so website design needs to be done with these considerations in mind.

What makes an effective design? How can you be sure that you are doing your best in this department? Let's explore top tips, strategies, and styles [...]


How to Create a Winning Social Media Marketing Campaign

How to Create a Winning Social Media Marketing Campaign

Did you know that Facebook is reaching 2.2 billion monthly subscribers? And that 4 million businesses pay for advertising on Facebook?

These are hard numbers to ignore if you're a business trying to gain some traction and grow as a company. Nowadays you're behind the curve if you don't have a social media marketing campaign for your business.

But cre [...]


How to Start an Effective SEO Campaign

How to Start an Effective SEO Campaign

This is the simplest fact of the internet age: if you want your website to be found, you need to be visible.

And the only way to be visible on the web is to follow great SEO practices.

While the "rules" of good Search Engine Optimization may change through the years, the importance of following them doesn't. You'll get more clicks, more engagement, a [...]


10 Simple Ways to Repurpose Your Content

10 Simple Ways to Repurpose Your Content


1. Expand or update old blog content.




2. Bundle blog posts into an ebook.




3. Make podcasts by recording your blog posts.




4. Upload your presentations to SlideShare.




5. Use presentation slides as your starting point for new graphics.




6. Create videos based on your blog content.




7. Host a webinar based on your blog posts.




8. Create an online course.




9. Use y [...]


This Year's Best Content Marketing Ideas for Amazing SEO Results

This Year's Best Content Marketing Ideas for Amazing SEO Results

$75,000 a year





1. Go Mobile First


has surpassed desktop



Google provides a tool

2. Start A Blog




eternal trend of content marketing





3. Add Optimized Video


80% of all internet traffic







4. Update Regularly








5. Stay Local












Content Marketing Ideas Must Stay Flexible




generate leadscontact us


5 Marketing Myths You Need to Let Go of in 2018

5 Marketing Myths You Need to Let Go of in 2018



1. Consumers Enjoy Reading Your Content Marketing Posts




2. Social Media Engagement Equals Increased Sales




3. Customers Follow You on Social Media Because They Like Your Products




4. SEO Doesn't Matter Anymore




5. Google+ is Dead





How an SEO Marketing Strategy Can Increase Your Revenue

How an SEO Marketing Strategy Can Increase Your Revenue







SEO marketing strategy





You'll Connect With Your Niche Market








use social media







And Your Local Market


about half

nearly 20%











location-based keywords



You'll Build Your Brand Recognition






more than 50%











You'll Create More Strategic Content


















Need Help Developing a Strong SEO Marketing Strategy?










a free consultation


Guide: Getting Leads to Your Business Website

Guide: Getting Leads to Your Business Website

1.3 billion websites






Start a Blog










2018 marketing strategies

Include a Contact Number








Use Lead Capture Forms








Add Photography






94% of your visitors

Show Testimonials






Create Videos


80% of all web



professional marketing videos

Fix Website Errors


2.7 seconds





Getting Leads is Easier When You Use Social Media


Social media





Test Everything








Get the Help You Need




Take a look


Marketing Trends 2018: How to Make Them Work for You

Marketing Trends 2018: How to Make Them Work for You









Chatbots Enhancing Customer Service









35% of consumers

Ephemeral Content Boosting User Engagement



on Instagram





Augmented Reality Bringing Digital to the Real World









Influencer Marketing Makes it to the Marketing Trends 2018 List









Video Taking Over the Internet

1.3 billion hours









Live Video Feeds Entertaining & Educating the Masses







Implement the Right Marketing [...]


Holiday Marketing Trends Every Small Business Should Pay Attention To

Holiday Marketing Trends Every Small Business Should Pay Attention To



Focus campaigns around November and December



Donate a percentage of your sales to charity



Offer holiday perks and promos



Reward repeat customers



Prepare holiday-specific landing pages



Prepare holiday social media posts ahead of time




3 Ways to Market Your Business on Instagram

3 Ways to Market Your Business on Instagram



1. Use Hashtags Wisely

  • Use branded hashtags. These are hashtags specifically for your brand. They can be the name of your business, taglines, or your motto, as well as keywords that are related to your brand identity. Use these branded hashtags consistently so that followers in your community understand your brand and what you have to offer them.
  • C [...]


How to Choose Keywords That Convert

How to Choose Keywords That Convert



Be Specific





Understand User Intent



Make Sure Keywords Align With Your Content



Give it a Go


How to Improve Email Deliverability

How to Improve Email Deliverability



Build your mailing list honestly







Keep your list clean







Be careful with the subject line



1. Misuse of capital letters


2. Using exclamation points and special characters


3. Using spam trigger words


Things to be careful about in the message body



1. Don't use unusual font sizes or colors


2. Don't use JavaScript, active content or attachments


3. Don't include [...]


Why You Need to Build Your Facebook Video Presence Now

Why You Need to Build Your Facebook Video Presence Now





It's Easy to Get Views on Facebook Video







Facebook Video Will Be Even Bigger in a Few Years







Facebook is Rolling Out Monetization Features













Don't Wait Another Day




5 Ways to Improve Your Website Traffic with Content Marketing

5 Ways to Improve Your Website Traffic with Content Marketing







How Content Marketing Contributes to Website Traffic







1. Do Proper Keyword Research







2. Create Content that is New, Exciting, and Different







3. View Content as More Than Just Blog Posts







4. Listen to Your Target Audience







5. Promote, Promote, Promote










Discover How to Use SEO to Grow Your Business

Discover How to Use SEO to Grow Your Business



Keyword Research



Compelling Content



Backlinks




5 Things You Can Do To Improve Your Content Marketing Strategy

5 Things You Can Do To Improve Your Content Marketing Strategy



Learn how to be more efficient





Identity the best type of content for your brand





Repurpose and reuse content



Remember that content should create value



Great content is delivered consistently




Using Facebook Lookalike Audiences to Expand Your Social Media Advertising Reach

Using Facebook Lookalike Audiences to Expand Your Social Media Advertising Reach







What is the Lookalike Audience Feature?





Which Facebook Users Can You Use as Seed Groups?







A Powerful Way to Scale - but Use with Care


How to Use Your Competitors to Improve Your Content Marketing

How to Use Your Competitors to Improve Your Content Marketing



Content



Consistency



Layout



SEO



Promotion




5 Top Video Marketing Tools Your Business Should Be Using in 2017

5 Top Video Marketing Tools Your Business Should Be Using in 2017



Snapchat



Facebook Live



Instagram



YouTube



Live.ly




4 Easy Ways to Increase Your Online Sales This Holiday Season

4 Easy Ways to Increase Your Online Sales This Holiday Season





1. Start Early







2. Offer Free Shipping





3. Encourage Social Sharing





4. Be on Mobile Phones and Tablets




How You Can Use the 80/20 Rule to Boost Your Social Media Response

How You Can Use the 80/20 Rule to Boost Your Social Media Response





A careful balance of information and marketing





What kind of informative content should you post?









The ingredients for effective marketing posts



When searching how to best engage with your readers, questions to ask are:

  • What are the demographics of your audience? For example, what are common age ranges and countries of residence?
  • What other sites do th [...]


5 Worst SEO Mistakes

5 Worst SEO Mistakes







1. Ignoring your on-site SEO







2. Over-optimizing inbound anchor text







3. Repeating keywords







4. Keyword stuffing





5. Choosing the wrong keywords






How to Make Snapchat Sponsored Posts Work for Your Company

How to Make Snapchat Sponsored Posts Work for Your Company









Find the Right Influencer for Your Product





Use Multiple Influencers for Different Audiences



Always Combine Your Influencer With Your Product



Provide a Compelling Offer



Allow Snapchat Users to Takeover Your Channel







Be Aware of FTC Guidelines









Use Sponsored Filters as a Disclaimer






How to use Facebook Live to Market Your Business

How to use Facebook Live to Market Your Business



Keep Consumers Connected and In the Loop



Make Yourself Available



Give People a Look Behind the Scenes



Show Your Human Side



Acknowledge Your Viewers




The 6 Crucial Steps in Any Digital Marketing Strategy

The 6 Crucial Steps in Any Digital Marketing Strategy

Inbound marketing

#1. Attract Traffic



#2. Capture Leads



#3. Nurture Leads



#4. Convert Prospects



#5. Develop Relations



#6. Collect Referrals



Final Words


5 Tips for Marketing to Millennials

5 Tips for Marketing to Millennials



#1. Provide Authentic Content





#2. Stick to Inbound Marketing





#3. Prioritize the Mobile Experience





#4. Empower through Collaboration





#5. Make It Enjoyable





Final Words


How to Get Ahead in Facebook Advertising

How to Get Ahead in Facebook Advertising





Test Out Different Ideas







Add the Right Call-to-Action





Make Users Feel Exclusive





Create the Right Ads for the Right Audience







Simplify to Succeed




10 Facts You Should Know About Approaching Local Leads

10 Facts You Should Know About Approaching Local Leads



1.

2.

3.

4.

5.

6.

7.

8.

9.

10.


Google Removes Right Column PPC Ads for Desktop Searches; Time to Adapt Your Online Marketing Strategy

Google Removes Right Column PPC Ads for Desktop Searches; Time to Adapt Your Online Marketing Strategy






What Exactly Is Changing?



Google Search







What should be done?


stop renting and start owning

Inbound marketing



How Inbound Marketing Works

Attract

Convert

Nurture

Generate


How to Personalize Your Message and Reach a Targeted Audience

How to Personalize Your Message and Reach a Targeted Audience



Collect Data



Specialized Content



Segmented Email Lists



Retargeted Advertising



Locate Your Audience



Run Surveys




Business Marketing - The 5 Types of Business Blog Posts You Should be Creating

Business Marketing - The 5 Types of Business Blog Posts You Should be Creating



How-To



Lists



Video



Community



Company Update/Event




E-commerce + Christmas - 5 Top Tips to Boost Holiday Sales

E-commerce + Christmas - 5 Top Tips to Boost Holiday Sales



1. Change the backgrounds on your website pages for Christmas.



2. Consider offering a holiday coupon.



3. Don't forget SEO during the holidays.



4. Update your shipping information page to indicate your holiday schedule.



5. For extra points with your customers, consider offering free gift wrapping.




How To Create Exceptional Online Marketing Videos

How To Create Exceptional Online Marketing Videos



Decide Your Purpose



Choose Style and Platform







Deliver Value







Get to the Point - Quickly!

instructional videos


Have You Heard About Inbound Marketing?

Have You Heard About Inbound Marketing?

inbound marketing




How It Works


Attract

Convert

Nurture

Generate


How to SEO-Proof Your Content

How to SEO-Proof Your Content



1. Improve the Quality of Your Content



2. Keep It Fresh



3. Ignore the Hype



4. Focus on Social Media



5. Make Your Content Accessible



6. Speed It Up




Marketing Automation - Cruise Control for Success

Marketing Automation - Cruise Control for Success







An Example of Marketing Automation







What are the Benefits of Marketing Automation?



  • More time for sales reps to focus on the highest value leads
  • Less time spent on leads that are not going to convert
  • More marketing information tracked through an automated system
  • Less room for human error in gathering useful business intelligence
  • Well-defined business [...]


What Does the Google "Mobilegeddon" Update Mean for Your Website?

What Does the Google "Mobilegeddon" Update Mean for Your Website?









1) Why did Google make the “Mobilegeddon” update?



2) Does “Mobilegeddon” affect all searches?



3) What should I do to make sure I am not negatively affected by the change?

free consultation



4) What help is Google offering with the update?

Mobile-Friendly Test toolMobile Usability Report

5) How can I prepare for further changes to search engine al [...]


5 Reasons People Are Abandoning Their Online Shopping Carts

5 Reasons People Are Abandoning Their Online Shopping Carts



Lack of Payment Options



Forced to Register



Expensive Delivery



Aggressive Upselling



Hidden Costs



Conclusion



Are you looking for a better e-commerce solution? Emagine offers a top-level e-commerce solution for its customers. For more information on our e-commerce solution, contact us at (712) 262-6674.


Google's Algorithm Change Means Your Website Needs to be Mobile-Friendly

Google's Algorithm Change Means Your Website Needs to be Mobile-Friendly

PandaPenguin







Webmaster blog

Googlebots will use these factors to determine a site’s mobile friendliness:

  • Avoids software that is not common on mobile devices, like Flash.
  • Uses text that is readable without zooming.
  • Places links far enough apart so that the correct one can be easily tapped.
  • Sizes content to the screen so consumers do not have to scr [...]


5 Ways to Enhance User Experience with Your Website

5 Ways to Enhance User Experience with Your Website



1 - Implement Responsive Design Techniques



2 - Add Social Elements



3 - Optimize Graphical Elements



4 - Use a Consistent Design



5 - Provide Static Content



Conclusion


Inbound Marketing Via Social Media

Inbound Marketing Via Social Media











Social Media



Blogging



Content



Websites



SEO (Search Engine Optimization)



Are you ready to get started? Emagine offers Social Media Management specific to your companies needs. For more information on our Social Media Management contact us at (712) 262-6674 or (800) 306-3063.


Signage is Up!

Signage is Up!





Is your business ready for something new or different? From start to finish, Emagine takes every step to ensure your final product not only meets your expectations, but exceeds them.

For more information contact us at (712) 262-6674 or (800) 306-3063.


How to Increase Audience Engagement in Marketing Videos

How to Increase Audience Engagement in Marketing Videos





Here are a few strategies Fortune 500 companies are using to draw in their audience on a higher level:

Use an emotional appeal to your videos.

Be direct in your message.

Use a powerful thumbnail that will attract views.

Use keywords in your video description which match the key word on your website or blog.

Be transparent.

Make it easy to interact.

Don't [...]


Merry Christmas!

Merry Christmas!








Emagine is Growing!

Emagine is Growing!








8 Reasons Why Your Business Needs a Social Media Manager

8 Reasons Why Your Business Needs a Social Media Manager



Stay Ahead of Trends



Represent Your Business Online



Steady Growth



Consistent Voice



Attract New Customers



Manage and Track Campaigns



Establish Your Business as an Authority



Increase Social Media Engagement



Are you ready to get started? Emagine offers Social Media Management specific to your companies needs. For more information on our Social Media Managemen [...]


5 Ways Your Small Business Can Profit From Twitter

5 Ways Your Small Business Can Profit From Twitter



Customer feedback



Customer interaction



Monitor your competitors



Get new customers



Become a recognised expert




Important POODLE Information & Your Website

Important POODLE Information & Your Website



Emagine has disabled SSL version 3 on all of its servers and is NOT vulnerable to POODLE.

here

contact us


5 Ways to Get More Subscribers for Your Mailing List

5 Ways to Get More Subscribers for Your Mailing List



The Opt-In Box



Incentives

Offer Capturehttp://offercapture.com

Pop-Ups



Checkout Form Opt-Ins



Contests




Why You Must Use Google Plus in Your Social Media Marketing

Why You Must Use Google Plus in Your Social Media Marketing



The Community-Centered Approach





Preferred Search Results





Broader Market Reach



Conclusions









Get A Free Quote!


6 Signs that It Is Time for a Website Redesign

6 Signs that It Is Time for a Website Redesign



1) It Isn't Mobile-Friendly



2) It Relies on Flash



3) It's Slow



4) It's Difficult to Update



5) It Looks Outdated



6) Your Requirements Have Changed


Have You Heard About Responsive Web Design?

Have You Heard About Responsive Web Design?









What is Responsive Web Design?



Why Should I Use Responsive Web Design for My Business?



What Kinds of Devices are Targeted by Responsive Web Design?



Which Screen Resolutions Are Covered by a Responsive Web Design?



What Hurdles Might I Face When Converting My Website to Responsive Web Design?



Which Browsers Can Responsive Web Design Handle?



Can an Existing [...]


Facebook Best Practices: Seven Ways to Make Every Post Count

Facebook Best Practices: Seven Ways to Make Every Post Count



Think of Your Audience



Keep it Short and Sweet



Don't Complicate Things



Engage Fans by Asking Questions



Include a Call to Action



Interact



Switch Things Up






5 Things a Business Owner Should Know About Google

5 Things a Business Owner Should Know About Google





They Are Changing



You Need to Compete



More Than a Search Engine



  • Google Analytics
  • YouTube
  • Google Places
  • Google Play Store
  • Android


Quality is Important



They Want Data




10 Ways to Market Your Products Online

10 Ways to Market Your Products Online



1. Write guest posts for bloggers



2. Seek out bloggers to conduct product reviews



3. Share your product on Pinterest



4. Promote your product on Twitter



5. Talk about your product on Facebook



6. Host a Twitter party



7. Offer a giveaway



8. Create coupons for your product



9. Utilize your email list



10. Create a press release


Five Misconceptions about Social Media

Five Misconceptions about Social Media



Misconception 1: It's easy.



Misconception 2: It means you don't have to use traditional advertising.



Misconception 3: Businesses should use it to push products and services.



Misconception 4: It's just for young people.



Misconception 5: It's just Facebook and Twitter.




Protect Your Business From SEO Breakdown in 2014 and Beyond

Protect Your Business From SEO Breakdown in 2014 and Beyond



Improve Your Website's Social Signals



Get on Board With Google+ and Authorship



Accommodate Local Search



Incorporate Mobile



Deliver More Authentic Content



Focus on Titles and Headlines



The Bottom Line


5 Reasons Why You Need a Mobile Website... Right Now!

5 Reasons Why You Need a Mobile Website... Right Now!

1. Your Clients Have Smart phones or Tablets







2. Your Regular Website Might Look Terrible on Certain Mobile Devices







3. Mobile Phone Use Is Exploding





4. Mobile Phones Fuel Impulse Purchases







5. Mobile Websites Will Future-Proof Your Business







mobile developmentherecontact us


Take Your Facebook Page To The Next Level With SocialBackend

Take Your Facebook Page To The Next Level With SocialBackend







SocialBackend

SocialBackend
  • Quickly get a custom Facebook page up and running and save time by easily editing your content via a simple web interface.
  • Get more "Likes" for your Facebook page. Users will "Like" your page to access your great deals!
  • Stand out from the crowd! Today there are tons of Facebook pages. Use SocialBackend to stand out!

Here [...]