Despite the online marketing world's current obsession with social media, email marketing is still as important as ever. A well-maintained mailing list can bring your company a lot of business and greatly boost customer retention. However, it is often difficult to get people to sign up for your mailing list. Here are a few ways to get people to sign up to receive your emails.

The Opt-In Box

The opt-in box is the simplest way to get people to sign up for your list. If people really want to hear about new products, offers or content on your website, they will use the opt-in box to receive your emails. Be sure that your opt-in box is attractive and in an obvious spot on your website so people who want to sign up can do so easily.


Incentives are one of the best ways for online stores to build their mailing lists. Offer a discount to people who sign up to receive your emails. Once they've signed up, send them a coupon code that can be used a single time. Although you might lose some profit from these first-time purchases, many of these subscribers are likely to become long-term customers. We have developed a software that automates the sending of incentives to people willing to give you their email address. It's called Offer Capture and you can check it out at


Pop-up windows with an opt-in box for your mailing list are common, but controversial. Pop-up blockers are very common now, so many users are unlikely to see them. Website owners often worry that pop-ups will cause users to leave their website. However, the numbers tell a different story. Although people tend to be against pop-ups, sites that incorporate them consistently have a much higher percentage of their viewers sign up to receive emails.

Checkout Form Opt-Ins

Giving customers the option to sign up for emails during the checkout process is a tactic that has been shown to give great results for online stores. Simply incorporate an opt-in tick box in the form that the customer fills out to make a purchase. Since the user has to fill in their email information in order to complete the purchase, including the tick box takes a step out of the process, making a customer who was on the fence about signing up more likely to do so.


Contests are a useful tool for online businesses for a number of reasons. One of these reasons is that you can use them to build your mailing list. Open the contest to anyone who signs up to receive your emails. If the prize is relevant to your industry, you will receive a lot of opt-ins from people who are likely to be interested in your content or product.

Email marketing is still a very powerful tool for savvy online marketers. Although it is often difficult to build up those mailing list numbers, it is not impossible to accumulate a large list of interested people. The key to email marketing success is to populate your list with quality users who have an interest in your niche.

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