Google processes 40,000 searches queries each second, on average. If you want to show up in the search results, you need to be targeting keywords that are frequently searched.

Finding keywords to target can be a difficult task, that's why having a keyword planning tool is so important. The right keywords can lead to more visitors to your website.

There are many keyword research tools out there that help you find or manage your keywords. Many small businesses find themselves confused about which ones they should use.

Using Key Words that are Relevant

Conducting business online is now the norm, and everybody's doing it. Your online presence should be geared to boost traffic, provide information for your consumers, or to serve as a cyber business card to let your clientele know you are out there.

There are certainly best practices, and opportunities lost or gained.
When building your website, keywords are what search engines will draw from to match a user's search with your business or services.

This is the function of Search Engine Optimizers (SEO). The trick is to incorporate these identified keywords into the casual flow of your written content.

Your landing page should use language that is relevant to what a potential customer will type into a search engine when in need of your services. These same keywords can be used when creating ad campaigns, or AdWords.

When creating advertisements for specific products or services, relevance will make the difference between being found in the search or being lost in the surf. The higher the relevancy, the higher positioning in the search.

Basically the difference between the first page of a search, or quite possibly the twenty-first page in the search.

Additionally, using the most effective language in an ad campaign can actually reduce the cost of advertising.

Google Keyword Planner

This keyword tool is designed for advertisers but still does a great job at finding keywords for your small business to target.

It can be used to search for organic keywords and help with advertising.

You can search your industry, competitor's sites, and input specific words/phrases, to get targeted keywords which are high ranking in your industry.

Three tools in Google Keyword Planner can help you find SEO keywords.

  • Search for new keywords using a phrase, website, or category
  • Get search volume data and trends
  • Multiply keyword lists to get new keywords

The keywords you get from the searching for new keywords using a phrase, website or category gives you keywords closely related to the seed keywords you put in.

This option helps you generate new keywords to target.

Get search volume data and trends gives you the search volume for a list of keywords you already have.

It tells you how many people are searching for your keyword but doesn't suggest new keywords.

The Multiply keyword lists to get new keywords takes a group of keywords and combines them into hundreds of different combinations. Most of the results here won't make any sense, but you'll find an occasional gem.

Rank Checker

Rank Checker is a tool that tells how high you rank in search engines for a particular keyword. It's easier to use a rank checker tool than to search through tens of Google pages to find where you rank.

It's easier to use a rank checker tool than to search through tens of Google pages to find where you rank. Rank checkers ask for your domain and the keyword you are targeting and will tell you what your position is for that keyword in a certain search engine.

You'll find many rank checker tools online. A few of the best are:

  • SERPs Free Keyword Rank Checker
  • Google Rank Checker

Google Analytics

Google Analytics is a great way to measure your keywords' success in SEO.
You can easily see how many visitors your keywords are bringing you by going to Google Analytics and clicking Acquisition > All Traffic > Channels.

Click on Organic Search to see a detailed report on how well your keywords are doing in the organic search results. You can also get a keyword data list by connecting Google Analytics with Search Console.

To do this, you'll need to set up a Search Console account with the same Gmail account you are using for Google Analytics.


When trying to choose the top-ranked keywords in your niche, long-tail keyword tools can help.

KWFinder is one of the best long-tail keyword finders.

This is a good way to find out which top words are high ranking in your industry, and you can also target by state/city for local leads to incorporate into keywords.

Google AdWords

If you want to find the best words for advertising campaigns, this is where to go. You'll get keywords for videos, listing sites, display ads, search ads, and other advertising campaigns you want to develop.

Using sites like Moz and SEMrush, are also great resources to help you choose the best keywords for your website.

You'll learn how to implement keywords, incorporate them in blogs, create social media campaigns, and fix errors on your site (from broken backlinks to improper title tags, i.e., H2 vs H3), to improve your site's ranking.

Perfecting Keyword Research

Today, SEO searches are an integral part of any company's success. People visit Google and type in specific keywords and phrases, and choose the top-listed companies (typically only those on the first page or two) for a specific product/service.

If your company isn't highly ranked, you're missing out on so many opportunities to sell.

While SEO may seem difficult at first, the right keyword research tools can take you a long way and make your journey to success a lot easier.

Are you struggling to get your small business off the ground? Let us help you.

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