New trends are always emerging in the world of social media marketing. These trends present both opportunities and challenges for businesses, and it's crucial for companies to stay ahead of the curve.
Though many businesses attempt to hop on board certain trends toward the end of a year in preparation for the next, the keenest marketing teams and pr [...]
In today's digital landscape, social media has become an indispensable tool for businesses of all sizes. However, effectively leveraging social media to build brand awareness requires a well-thought-out strategy.
That strategy includes everything from choosing the right platforms to creating a content calendar and engaging with your audience. Here i [...]
A business’s brand marketing strategy needs to utilize many different media channels and fill those channels with a variety of content types.
While certain platforms and types of content may appear to simply be a passing trend or fad, others emerge as important tools in marketing tool boxes that are here to stay.
Video is definitely one of these to [...]
Social media is a powerful tool for every business. These networks, platforms and apps allow businesses to communicate and build relationships with customers outside of traditional advertising and marketing avenues.
But your business’s social media strategy can only go as far as its reach. In social media terms, reach is the number of people who s [...]
Social media has a ton of benefits to offer businesses and brands that understand how to best use these platforms.
Even in tough or uncertain times, such as those that the entire country is experiencing during the new coronavirus (COVID0-19) outbreak, businesses can reach new or existing customers with effective messaging on social media.
Right now, [...]
New year, new social media tricks. 2020 is almost here and the social media world continues to evolve.
From improved branding, better product discovery, different approaches to analytics, the continued growth of video and so much more, there is a lot for social media gurus to learn and adapt to this year.
Here are seven social media trends for 2020 t [...]
Successful social media strategies find ways to break through the clutter of posts, photos, messages, ads and every other type of content vying for users’ attention on social networks. As with other marketing and advertising strategies, successful social media posts rely on compelling and convincing calls to action to drive engagement.
However, dr [...]
If your business is not using social media to drive sales, then it is time to get on board.
By now, social media use is the norm for businesses small, medium and large. Many have long used popular social networks such as Facebook, Instagram, Twitter, Snapchat and more as a convenient, new marketing tool.
In fact, social media has always been a great [...]
As the photo and video sharing platform has increased in popularity among general users, businesses have begun to follow. In the United States, 71% of businesses have Instagram accounts, according to the social network’s own numbers.
And users are interacting with those businesses. Over 200 million users reported visiting at least one business pro [...]
Social media is an ever-changing game. Top brands and businesses know they need to stay ahead of the curve to make sure the right audiences see their content on social platforms.
And, as savvy social media marketers know, that means adjusting to those who make the social media game rules: the platforms themselves.
According to Recode, Facebook, Twitt [...]
What is the difference between day-to-day social media engagement and an actively managed social media campaign? Many business owners who advertise their brand on social media keep up to date with publishing, responding to comments, and attracting likes and leads. But this type of unfocused activity differs from the plan to launch an active social [...]
Instagram is an incredibly valuable marketing resource for today's business owners. With 800 million users as of September 2017, the potential to market your business on the platform is huge. But how do you leverage this traffic to grow your business? Here are 3 ways to boost engagement and grow your Instagram community.
1. Use Hashtags Wisely
Con [...]
There is a huge opportunity for small and mid-sized brands in social media right now, and it's called Facebook Video. Facebook's video platform is far more than a tacked-on video service. It is a direct competitor to YouTube, designed from the ground up to be an engaging user experience that drives significant viewership and ad revenue.
There are [...]
Facebook is perhaps the greatest traffic driver on the modern web, with over a billion active users providing rich hunting grounds for online marketers. Carefully crafted Facebook advertising campaigns can be extraordinarily effective, but there often comes a time when no matter how much spend you can devote to it, a campaign will start to see dimi [...]
If you're on the internet with any regularity, you're surely familiar with the importance of social media marketing in the contemporary business landscape. However, a common mistake among business owners new to social media is that they only create posts that market their company to the exclusion of all other content. This presents a serious risk o [...]
Snapchat is one of the most important tools for digital marketers and sponsored Snapchat posts are a major part of the platform's appeal.
Sponsored posts are created by popular Snapchat users but focus on products marketed by other people. As such, they are essentially a form of advertising but benefit from being concealed behind the persona of an [...]
Going live on Facebook with a video promoting your business is the best way to personalize your brand. It allows you to directly interact with your audience, which creates a strong connection with both prospective buyers as well as current customers. Having a ready-made, built-in audience on your profile page is a great asset, ensuring that your me [...]
No marketer can afford to leave Facebook out of their advertising strategy. With over a billion active daily users, the social network remains a key gathering place for the world's online shoppers, and the tools available to marketers on the platform are an incredibly powerful way to reach them.
When you are crafting a Facebook marketing campaign, [...]
Every business can benefit from hiring an experienced individual to handle all of their social media and SEO needs. However, many business owners overlook this position and may even scatter the responsibilities across their workforce. Ultimately, this common habit overwhelms current employees and depletes productivity. These top reasons are why you [...]
It's common knowledge in business circles that social media sites can help your company rise above the competition. However, most business owners tend to focus on Facebook and ignore the other options. Did you know that using Twitter can also profit your small business? Here are five ways you can benefit from tweeting.
Customer feedback
Twitter ca [...]
As a small-business owner, you only have so much time to invest in managing social media accounts. Twitter and Facebook have definite value, but one platform all company owners must use is Google Plus. This community-centered social media tool offers several distinct marketing advantages for your company.
The Community-Centered Approach
Technically [...]
Facebook is the leading social media platform in the world. With over one billion active users, it presents many opportunities for businesses to expand and connect with their audience. You should make every post meaningful, but this can be difficult to accomplish. With these seven practical tips, you can boost your success and engage your Facebook [...]
Many companies want to use social media to help build their business and familiarize people with their brand. However, misconceptions about social media can ruin a company's effort to gain new customers online. Here are five of the most common misunderstandings about social media and how organizations should act in an online world.
Misconception 1: [...]
Try to find one person who hasn't heard of Facebook. Go ahead, I'll wait... It probably won't happen.
Facebook has over 618 million daily active users! Among those users are many businesses using Facebook Pages. Social media has become almost a requirement in today's internet world. Businesses who choose not to take part in the Social experience are [...]
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