Were last quarter's profits a little bit lighter than you would have liked?
Are you concerned that your competitors are consistently outranking you in search engine results?
Do you feel like you're just not making the kinds of connections with your target market that you'd like?
If so, then it sounds like it's time to give some serious thought to your SEO marketing strategy.
But why is SEO so important, and what can it do to increase your conversion ratio, build your brand, and help you to learn more about your customer base?
Read on to find out.
You'll Connect With Your Niche Market
We all want to be a big fish in a big pond. It's very tempting to answer the question, "Who is your target market?" with the answer, "Everyone."
However, it's also incredibly unrealistic -- and may end up actually hurting your SEO marketing strategy.
Instead, the right marketing plan is all about finding out as much about your target market as is possible.
A professional digital marketing firm can help you to identify this target market, learn where and how they spend time online, get to know their shopping habits, and examine how they use social media.
You can even learn about what time would be best to post a new entry on your blog, send out an email campaign, or debut a new product.
This means that you can create campaigns that have the highest chance of potential success -- because you already know all about the kinds of things your target market will likely respond to.
Once you've established a solid niche market, it's also much easier to expand into a broader one.
And Your Local Market
Did you know that about half of all mobile searches lead a consumer into your store on the very same day they conducted that search?
Of those consumers, nearly 20% end up making a purchase.
The takeaway here?
If your SEO marketing strategy doesn't take the local market into consideration, you're missing out on a huge portion of your potential sales.
So, what can you expect out of a more locally-focused strategy?
First of all, it's all about claiming your listings on review sites and Google My Business. This will help your local market to learn more about your business -- from customer reviews to something as basic as your store hours.
It also helps to bump your website up in the search engine rankings, so that you can finally make it to that coveted first page of Google search engine results.
Additionally, your content will also be optimized with location-based keywords.
Especially if the keywords you want to use have serious competitors (think broad options like "school supplies" or "graphic design services?") Creating location-based keywords will help you to outrank your competitors and help to shorten your overall sales cycle.
You'll Build Your Brand Recognition
What made you first decide to start your own company, what kind of need are you feeling, and what makes you passionate about the industry you're operating in?
These are all questions that help you to tell the story of your brand -- and the more compelling your story, the more likely you are to make an emotional connection to your target market.
Unfortunately, currently more than 50% of consumers say that they don't have much trust in the brands they're doing business with.
Your SEO marketing strategy can change all of that.
First of all, a solid SEO strategy works to position your brand as an authority in your overall industry. This authority translates to trust -- you're the best in the business for a reason.
Additionally, SEO and your overall digital marketing strategy help to build your brand recognition.
This means that not only your target market, but also those who could potentially purchase your products, are able to connect the dots between your logo, your font, and even your branding voice sooner.
The more people that know about your brand, the wider your market -- and the more likely you are to make the sale.
You'll Create More Strategic Content
When it comes to developing an SEO marketing strategy, there is perhaps nothing more important than the content itself.
But if you don't take things like keywords, link-building, site optimization, and even site navigation into consideration?
Your content likely won't end up even being read at all, let alone helping to increase your website traffic and rate of conversions.
When you develop a content marketing strategy that's geared towards SEO, you're taking what you already know about your niche market, and developing website content, blogs, and even social media posts that you know they'll want to read.
You're also focusing on the more technical things that you can do to increase the impact of your content.
This includes techniques like identifying your most successful keywords -- AKA the words and phrases that most people type into search engines when they're looking for the things you sell and the services you provide.
Not only that, you're also aware of the kinds of content that your competitors are creating -- and you're doing everything in your power to avoid replicating it.
In short, you're creating conversion-focused, relevant, new, and above all, unique content that helps to increase your visitor count and is actually helpful to your target market.
Need Help Developing a Strong SEO Marketing Strategy?
We hope that this post has helped you to understand just a few of the many ways in which a solid SEO marketing plan can help you to increase your revenue and grow your business.
Of course, in order to see the kinds of numbers you want, you'll also have to find a digital marketing firm with a proven track record of success.
That's where we come in.
Spend some time on our website to learn more about the wide variety of services we offer and strategies we can help you to create.
If you're looking for bespoke SEO solutions that will help you to vault ahead of the competition, get in touch with us for a free consultation.