Did you know that Facebook is reaching 2.2 billion monthly subscribers? And that 4 million businesses pay for advertising on Facebook?
These are hard numbers to ignore if you're a business trying to gain some traction and grow as a company. Nowadays you're behind the curve if you don't have a social media marketing campaign for your business.
But creating successful marketing campaigns and running a social media campaign is not as easy as simply creating a Facebook page and writing posts. There are certain do's and dont's for success.
If you are looking to generate more leads and increase your conversion rates to grow your business keep reading for effective and producing social media marketing campaign ideas.
Coming up with a Strategy
The first thing you'll need to do is develop your strategy for your campaign. What is it you want your campaign to achieve? Generate more leads? Increase your conversion rate? Expand or grow your business? Whatever your end game is for the campaign make sure it is detailed with a specified purpose.
Once you know what you want your social marketing campaign to achieve, you'll want to find out what the competition is doing and begin determining the content you'll publish.
Check out your competition. See what is working and not working for them. This is a step in the marketing process that a lot of marketers forget, and it is possibly one of the most important.
By researching your competition you can see how they handle certain topics, what topics they cover, and how well their customers respond to those topics and posts. You'll also want to pay attention to how often they post.
All of this can help you to create stronger and more successful marketing campaigns. Which will give you a leg up on the very competition you're researching.
Content and Posts
Determine the types of posts you want to write and how many are going to be promotional and non-promotional. It's always a good idea to have a good balance between promotional and non-promotional posts.
A good strategy here is to provide links to other authoritative sites on your Facebook page, this will allow customers to see the material they may not have, thus keeping them interested and they'll continue to see your promotional material.
Know Your Audience
79% of internet users use Facebook, 39% use Instagram, and 24% use Twitter, however, how many of those are actively engaged in your content and purchasing from you?
To engage with the highest percentage of internet users possible you'll want to do research on your targeted social media audience. The best way to do this is to analyze how your customers interact with your social media sites.
Once you've determined your targeted audience, and how best to interact with them, you'll want to measure your metrics. That means beyond what is known as vanity metrics, i.e. followers and likes.
Measuring Proper Metrics
Vanity metrics are nice for ego boosts. Who doesn't like seeing how many followers your site has or how many likes a day your content gets? It's empowering. However, there is way more to metrics than followers and likes.
In fact, followers and likes don't tell you anything about how well your content is actually doing, or where improvement may be needed. When measuring your metrics you should pay attention to things like reach, clicks, engagement, and sentiment.
Reach is how far your content spreads across social media. This includes whether your content is appearing on your audiences news feeds and news feeds of those who are not currently followers?
Clicks refer to the number of clicks on your content. Literally, every time someone clicks your content or a link to your site, the action is captured. This helps you to monitor which links are being clicked most, how often, and which are not performing as well as hoped.
This is the ratio between who clicked on your content versus all of your followers. This helps to determine how willing your audience is to interact with your content.
How does your audience feel about your content and your brand? Are they offended, intrigued, excited? This is important, the last thing you want is to offend your customer base or for them to be bored and uninterested in your brand.
Social Media Marketing Campaigns
Engaging with your customers is important on social media. It helps to build trust, authority, and loyalty to your brand. However, engagement with your audience is not all that a social media campaign is.
A social media marketing campaign has an end game and relies on demographics, research, and measured metrics. Engagement with your customers is only a small portion of that.
The biggest goal of successful marketing campaigns is the return on investment. You'll need to invest not only time and effort into your campaign but also money. Naturally, you'll want your time and effort to be worth it, but also you'll want to make your money back. And that can only happen with a successful campaign with proper goals, measured metrics, and appropriate content and posts.
Successful marketing campaigns require continuous attention, you'll need to stay on top of your metrics and continually optimize your campaign. Even though you can develop your own strategy, it may be best to hire a consultant company to help with periodically optimizing your campaign.
If you're just getting started or would like your current campaign audited contact us today for a free consultation. We're excited about helping you with your new or existing project and can't wait to get started and show you what we can do for your business!