Learn how to restore your website traffic and increase the number of visitors to your site. See what tactics have worked for other companies, too.
Every successful website goes through a fallow period when traffic stops growing. Sound familiar? As an entrepreneur, it could have happened to you as well. After months or years of solid growth, things slow down. Visitors stop arriving by the busload – and sometimes they even vanish without a trace.
While this is disappointing, it's not the end of the world. Most businesses will experience a lull at some point, and it's not necessarily a sign that you're doing something wrong. As long as you have a plan for turning things around, there are ways to get your business heading in the right direction again.
Understand Why Your Site's Traffic is Going Down
There are various reasons why your website's traffic might be dropping. It could be that there's been a change in the way people are finding information online.
Maybe your site is no longer appearing in the search engine results pages (SERPs) for relevant keywords.
Or, your target market may have shifted, and you're not catering to their needs anymore. Then again, the traffic could have just dwindled for no apparent reason at all.
Whatever the cause of your site's fall in search engine rankings, you need to find out what it is so you can work towards a solution. This will involve some detective work, among other things.
Steps to Reclaim the Clicks
But what can you do to jumpstart your traffic and get things moving? Here's how to bounce back from a flat line and begin the great upwards cycle again.
Review Your Marketing Strategy
The first step is to revisit your marketing strategy and see where you may have gone wrong. Take a look at your website's traffic statistics and analyze how people find your site.
Are they coming through organic search, paid search, social media, or other methods? If your traffic is down across the board, likely, something isn't working with your marketing approach.
Check Your Website's Technical Specifications
Next, check your website's technical specifications and ensure they're up to date. This includes the keywords you're targeting, t7he titles and descriptions of your pages, the structure of your website, and so on.
Is your page mobile-friendly? If not, you might want to make some changes to allow more visitors to find you when they're on the go.
Above all, check your site's code and make sure there are no errors or broken links on it. These links lead to nothing or don't go where they're supposed to (e.g., 404 pages). These will cause degradations in both user experience and search engine rankings.
Revamp Your Social Media Strategy
Is your brand or business active on social media sites like Facebook, Twitter, Reddit, and Pinterest? If not, you should give these tools another chance. See how other businesses in your industry are using them, and then develop a plan of action.
If more of your customers are coming from one of these sites, it's worth devoting more of your time and resources to it. You can also consider using social media advertising to reach a larger audience.
Boost Your Email Marketing Efforts
Email marketing is one of the most effective ways to reconnect with customers who have left your site. It's also a great way to introduce them to new products or services you offer.
If you're not already doing so, start collecting email addresses from your customers and then send them regular updates about what's going on with your business. You can also offer exclusive deals and discounts to subscribers only.
You can get email marketing tips from various online resources or attend an email marketing workshop. The good thing is that it's not hard to get started, and there's a lot you can do with this strategy.
Realign Your Content Strategy
As part of the review process, look at your website content and reevaluate what you're offering. Ask yourself whether anything is missing in terms of information.
Is everything up to date? What can you do to make your site more exciting and engaging for visitors? You might also want to consider creating some new content assets, such as infographics, videos, or Slide Shares.
If you're not sure where to start, there are plenty of resources online to help you get started. Check out sites like online digital marketing resources. They have a wealth of information on improving your website content and making it more effective in driving traffic.
Optimize Your Site for Search Engines
Search Engine Optimization (SEO) is the holy grail of online marketing. It's one thing to drive traffic to your site; it's another for these people to find you when they search specific terms on the Internet.
SEO isn't a set-and-forget process, either. Search engines like Google and Bing are constantly changing their algorithms and making tweaks that impact all websites. You need to monitor your website's SEO performance and make changes as required.
These include technical changes to your site (e.g., new keywords) and non-technical aspects of your content (e.g., title tags, meta descriptions). You can find more tips on optimizing search engines online.
Analyze Your Competitors
Studying your competition can provide helpful insights into the strategies and tactics they're using. You can also find out which platforms they favor or whether there's a gap in the services and products offered by them and your business.
After all, if their customers are searching for something on Google, Bing, or other search engines that you don't offer, then it might be worthwhile considering adding this to your list.
For instance, if your competitor is outranking you for a specific keyword, then you'll want to look into using that keyword in your website content and on other marketing channels.
Find Expert Assistance
If you need help taking your website and online marketing efforts to the next level, you can hire a consultant or agency specializing in these services. This will save you time and provide you with a more streamlined and cohesive experience.
Emagine is your go-to marketing agency for all things digital. We can help you build a website, drive traffic to it, and optimize its performance so that it meets your business goals. For more information or to discuss what we can do for your company, please contact our team today.