The digital age opens up all kinds of possibilities for marketing and advertising. Inbound marketing uses social media to promote businesses and their products. Sites like Facebook, Twitter, Google+ and others which allow people to connect with each other are also powerful marketing and advertising tools.

The idea behind inbound marketing is to pull in customers by establishing a lively and informative social media presence. While social media are often accused of dumbing down our culture, they offer an unprecedented opportunity for public education and sharing information.

A necessary component of inbound marketing is content marketing. This means, very simply, that words matter. Advertising is no longer about bombarding the consumer with jingles and catch phrases. Instead, the effort is to provide substantial information about products and services, presented in a clear, concise manner that does not insult the reader's intelligence.

The success of inbound marketing is measured in terms conversion, that is, the number of times a visitor to an online page actually initiates interaction, by following a call to action. It turns potential customers into leads, which can become actual sales. Platforms such as HubSpot offer complete inbound marketing services for businesses that are looking to establish an online presence but are not confident about going it alone.

Some tried and tested strategies for inbound marketing include:

Social Media

Creating a Facebook page and a Twitter account are almost indispensable ways of advertising and staying in touch with your customer base. These can be used to update customers on new products and services, seasonal tips and hints, and special offers. The capacity to add photos and video and to instantly communicate with thousands of people offer a powerful new marketing tool.


This is where your expertise in your field really comes into its own. Blogs are a little more extensive than Facebook and Twitter posts, and educate customers about the products and services you offer. It's also your chance to convince them of the superiority of your products or services are superior.


Words Matter. In the world of social media, words matter a lot. Intelligent, clearly written content wins out over empty blather every time. So it's worthwhile to spend some time and thought on the overall picture you want to project of your business, and to create online content that will affirm and support this image across different media and over time.


A website is the primary means by which a business announces itself to the world. It should reflect your work, history, mission, and always contain contact information as well as a call to action, which prompts the potential customer to initiate contact, by email, phone or a personal visit. Websites should always provide links to social media and blogs.

SEO (Search Engine Optimization)

Including the appropriate keywords for your business in online content makes it easier for customers to find your business online. Mentioning your location and areas or neighborhoods covered, adding photos and videos, and using titles and subtitles that include keywords are also effective SEO strategies.

Are you ready to get started? Emagine offers Social Media Management specific to your companies needs. For more information on our Social Media Management contact us at (712) 262-6674 or (800) 306-3063.

comments powered by Disqus