Master the Shift to Mobile!
There has been a cosmic shift in the way people consume information. Over the last five years, mobile searches have become so popular that they’ve now taken over the lion share of web browsing. In fact, today, mobile users digest twice the amount of content as desktop users. If you aren’t giving priority to reaching your customers on their smartphones and tablets you are rendering yourself obsolete. The future of your business depends on your ability to make this shift to mobile. The good news is you’re not alone. Partnering with Emagine will give your marketing strategy the boost it needs to gain traction across all platforms.
Why Mobile Advertising Will Revolutionize Your Brand
There was a time when information had to be consumed in a static place. You were bound to wherever your desktop was situated or, if you’re lucky, where you could use your laptop in public. But the rise of smartphones and tablets has revolutionized the way information is consumed.
These changes in technology aren’t going anywhere. And, more importantly, they affect the way people shop, think, and live their lives. Smart brands find as many ways as possible to take advantage of this shift.
Be Present When Needed
You now have the power to reach people on the move. Your customers should be able to get information, buy products, or connect with you as their needs arise. And the services and info you provide them should not only be timely but easily consumable regardless of the platform on which they choose to browse.
Studies show that mobile users are more likely to make a purchase, since their accounts are linked to payment options like PayPal and Apple Pay. People trust mobile sales transactions more than ever and feel comfortable making these decisions.
Mastering mobile advertising connects you directly to your local customer base. If you’re a brick and mortar operation, this is essential for your success. Local SEO is one of the largest drivers of sales and new business. Knowing what people are looking for and how they are attempting to find it will give you a major competitive advantage over your peers who aren’t unlocking the power of mobile marketing.
Think about the last time you were searching for a restaurant or looking for a specific item to purchase in your neighborhood. You probably pulled out your phone and found the closest location that offers what you need.
If you have mobile ads in place, you’ll be able to draw in these customers that are already telling you via their searches that they want what you have.
Setting up some quality mobile ads also builds brand trust with customers, since people are always near their devices. In fact, many people check their cell phone right before they go to bed and roll over and scroll through it when they first wake up. By having a mobile advertising presence, you will remain on the mind of your consumer.
Even if they don’t spend money immediately, the more they associate your brand, logo, and advertising with being relevant to their searches, the easier it will be for them to support your business down the road.