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Master the Shift to Mobile!

There has been a cosmic shift in the way people consume information. Over the last five years, mobile searches have become so popular that they’ve now taken over the lion share of web browsing. In fact, today, mobile users digest twice the amount of content as desktop users. If you aren’t giving priority to reaching your customers on their smartphones and tablets you are rendering yourself obsolete. The future of your business depends on your ability to make this shift to mobile. The good news is you’re not alone. Partnering with Emagine will give your marketing strategy the boost it needs to gain traction across all platforms.

Why Mobile Advertising Will Revolutionize Your Brand

There was a time when information had to be consumed in a static place. You were bound to wherever your desktop was situated or, if you’re lucky, where you could use your laptop in public. But the rise of smartphones and tablets has revolutionized the way information is consumed.

These changes in technology aren’t going anywhere. And, more importantly, they affect the way people shop, think, and live their lives. Smart brands find as many ways as possible to take advantage of this shift.

Be Present When Needed

You now have the power to reach people on the move. Your customers should be able to get information, buy products, or connect with you as their needs arise. And the services and info you provide them should not only be timely but easily consumable regardless of the platform on which they choose to browse.

Studies show that mobile users are more likely to make a purchase, since their accounts are linked to payment options like PayPal and Apple Pay. People trust mobile sales transactions more than ever and feel comfortable making these decisions.

Mastering mobile advertising connects you directly to your local customer base. If you’re a brick and mortar operation, this is essential for your success. Local SEO is one of the largest drivers of sales and new business. Knowing what people are looking for and how they are attempting to find it will give you a major competitive advantage over your peers who aren’t unlocking the power of mobile marketing.

Think about the last time you were searching for a restaurant or looking for a specific item to purchase in your neighborhood. You probably pulled out your phone and found the closest location that offers what you need.

If you have mobile ads in place, you’ll be able to draw in these customers that are already telling you via their searches that they want what you have.

Setting up some quality mobile ads also builds brand trust with customers, since people are always near their devices. In fact, many people check their cell phone right before they go to bed and roll over and scroll through it when they first wake up. By having a mobile advertising presence, you will remain on the mind of your consumer.

Even if they don’t spend money immediately, the more they associate your brand, logo, and advertising with being relevant to their searches, the easier it will be for them to support your business down the road.

“ 51% of customers use mobile devices to discover new products ”

Be on the Forefront of the Uncharted Territory

The mobile advertising revolution is just beginning. By 2019, experts expect mobile device usage to surpass 5 billion users. This smartphone revolution will also continue to reshape the way that people digest media, which shapes the way that they take in advertising.

Since video content is so accessible on mobile devices, you also have a lot of leeway with the way that you create your ad. A video snippet that explains what you have to offer can get a tremendous amount of views and is easily shareable among a lot of social media platforms. This way, your marketing will continue working for you, as people familiarize themselves with your brand and share it with their networks.

Not only is the reach of mobile advertising impeccably strong, the cost is a fraction of what you would pay to go the traditional advertising route. So not only is the return on your investment higher, you won’t have to pay nearly as much money to compete with the bigger companies in your field. No matter what sort of niche you serve, you need to make sure that you’re embracing mobile advertising as part of your strategy.

Create an organic relationship with your users by communicating with them where they are with timely info designed and optimized for mobile consumption.

The Emagine Approach

When you’re ready to elevate your mobile advertising strategies, we at Emagine are here to help. We have a comprehensive understanding of the marketing process as well as how to manage your online presence. We will put our resources to work for you, so your customers experience your brand smoothly and persuasively.

Our experts help people of varying brands and business sizes increase their traffic and conversion rates. Every mobile ad we create will be specifically created to help you meet your goals. We take a people first approach to our ads, which means that we’ll create an emotional connection with your consumer, while hitting all of the metrics that make your site attractive to search engines, so that your ranking improves.

We will get you the results that give you an edge on your competitors, while cutting through the noise of the web. There’s no singular way to attack mobile advertising, so we will discuss all your options with you until we come up with strategies that will serve you best.

We get to know your business as if it was ours because we realize not every approach will work for every client. There are no cookie cutter solutions at Emagine, only dedicated and talented people with your company’s best interest in mind.

To learn more about our services, contact us as (712) 262-6674.

Ready to get started? Let us give you a free estimate!