The Chambers Family has over a 100 year tradition of farming. All their Laura® Soybean products are grown, harvested, processed and packaged right on their 5th generation family farm in Iowa. They came to Emagine with the need to grow their online sales. Since partnering with us, we have developed two websites, switched their e-commerce platform, started weekly email campaigns, and developed an SEO and PPC strategy.
Using responsive web design, we created an optimal viewing experience across their website. We focused on easy reading and navigation with a minimum of resizing, panning, and scrolling across a wide range of devices. User experience was in the forefront of our design process.
Laura® Soybeans came to us with the need to increase their visibility online and drive sales. After an SEO site audit, we developed a marketing strategy that consisted of natural link building, content creation and on-page SEO. We also developed an on-going PPC campaign to gain immediate exposure, retarget potential customers, and drive conversions. With the increase of visitors, we started an aggressive email marketing campaign to keep their company connected with their customers.
Working with Laura® Soybeans, we designed a logo that not only represents the values and image their business wants to convey but looks good on their product packaging and online presence.
With a frictionless shopping experience in mind, we choose to develop their website on BigCommerce. This technology was perfect for Laura® Soybeans. With it, the company can easily manage their products, their promotions and the selling/shipping process.