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Find and Target the Right Customers

You can generate more sales and cultivate better leads with pay-per-click advertising. PPC offers a link to your product at the moment your potential customer is looking to buy, greatly increasing your likelihood of a conversion. But knowing how to identify and directly target your ideal audience can be confusing and time-consuming, unless you have someone with that expertise on your team. That’s where we come in!

What is Pay-Per-Click Advertising and How Does It Work?

Ever notice the ads that appear alongside your Google searches? (If you haven’t, we bet you won’t be able to stop seeing them now). You may have wondered how come these ads seem so relevant to your search.

This is the beauty of pay-per-click advertising.

One of the best ways for companies to get the word out about their goods or services is by using pay-per-click ads – sometimes called cost-per-click or keyword advertising – to reach a specific audience. Those companies are only charged when someone clicks on their ad, hence the term “pay-per-click.”

Businesses attempt to gain leverage over their competition by getting their ads in front of the right customers. They bid against each other for prime ad real estate in something called the Ad Auction.

However, companies cannot just outspend their way to the top of the ranks. Relevance is the name of the game with PPC advertising.

“ 41% of clicks go to the top 3 paid ads in search results ”

Services We Offer

If you want to win the Ad Auction bidding wars, you’ll need to carefully select the right keywords and have up-to-date knowledge of the everchanging Google Ads and Bing Ads formulas. There’s an art and a science to successfully using pay-per-click advertising.

If it sounds too complicated, don’t worry! Our team has the skillset to manage your entire process. Learn more about some of the ways that we can help you grow your brand through PPC advertising.

Search Advertising

Get your ads seen where your customers are already looking. Our search advertising services will help you maximize the power of your ad dollars, create leads, and close sales. Capitalize on your ability to present your customers with unique ads that reflect their purchasing interests.

Sponsored Search Advertisement offers highly customized results based directly on your potential customers’ own query. These ads feel less intrusive because they’re specific to the consumer’s needs.

When you know your audience, you can speak directly to them and they, in turn, will be more likely to support your business. That’s why all our marketing efforts begin with gaining a strong understanding your brand identity and goals.

Learn More About Search Advertising

Display Advertising

Display advertising makes use of banners, images, video, audio, text, or other formats to create memorable ads shown on third party websites or search engines. They can be quite effective at increasing awareness and purchase intention. But they can also be considered obtrusive and annoying by customers.

You need well-crafted display ads to successfully compete for your customer’s attention. They should promote your brand and demonstrate your company’s culture and values. This is how you stand out from your competitors.

Our display advertising services will take the guesswork out of the process, so you get the most bang for your buck.

Learn More About Display Advertising

Retargeting

Did you know that only about 2% of the traffic that reaches your website will convert on the first visit? How do you bring back the other 98%?

The answer is retargeting.

Through retargeting, you can “follow” your audience all over the web by dropping unobtrusive cookies onto their browser. It won’t affect their machine’s performance at all, but they will see your ads on subsequent internet browsing sessions.

Because they’re already familiar with your brand, they’re more likely to convert into customers. Retargeting is a sound strategy for staying on the forefront of your potential customer’s minds. We can help you create powerful ads that bring people back to your site again and again.

Learn More About Retargeting

Video Advertising

Convey your company’s message with crisp and distinctive video marketing. We will work with your team through every step of the process. From planning and pre-production through final delivery, we’ll help you create video content that inspires customers to action.

You only have a few seconds to capture someone’s attention. Low quality or boring videos will hurt your brand’s reputation and cause potential customers to question the value of your products or services.

We have all the tools you need to make top-notch video ads, so you can focus on continuing to develop the kinds of goods worth advertising.

Learn More About Video Advertising

Mobile Advertising

More information is consumed on smartphones and tablets these days than on traditional computers. If your marketing approach doesn’t have a serious mobile advertising component to it, you’re neglecting a large swath of your customer base. Mobile advertising is a major driver of growth for successful companies.

Get the greatest possible return on your ad dollar with specific and well-crafted campaigns for the mobile market. We know how to expertly leverage the power of Google and social media platforms like Facebook to reach your customers.

Create advertising specifically optimized for mobile consumption. From content to display, we’ll help you develop smart mobile ads that lead to increased traffic and sales for you.

Learn More About Mobile Advertising

Shopping Advertising

When customers search for a tangible product – purple shoes, for example – Google Shopping ads are the product images and descriptions that appear at the top of the Google search. This is a very effective way to get your merchandise in front of the exact people looking for them.

Your product stands out from the rest of the customer’s search and nurtures their impulse to buy.

We have ample experience working with Google Shopping feeds. Let our team help your products get the attention they deserve.

Learn More About Shopping Advertising

Generate Customer Engagement and Brand Recognition

Positioning yourself ahead of your competitors with timely and memorable pay-per-click ads is not only possibly, it’s necessary. Let us take the guesswork out of the process.

We’ve got the know-how and experience to develop a customized PPC strategy that fits your needs and budget. We’ll help you get the best possible ROI. Our focus is giving your business the tools it needs to reach the right audience so that you can repurpose that time and energy back into your brand.

Ready to see how our pay-per-click advertising plan can help you? Schedule a free consult today!