Find and Target the Right Customers
You can generate more sales and cultivate better leads with pay-per-click advertising. PPC offers a link to your product at the moment your potential customer is looking to buy, greatly increasing your likelihood of a conversion. But knowing how to identify and directly target your ideal audience can be confusing and time-consuming, unless you have someone with that expertise on your team. That’s where we come in!
What is Pay-Per-Click Advertising and How Does It Work?
Ever notice the ads that appear alongside your Google searches? (If you haven’t, we bet you won’t be able to stop seeing them now). You may have wondered how come these ads seem so relevant to your search.
This is the beauty of pay-per-click advertising.
One of the best ways for companies to get the word out about their goods or services is by using pay-per-click ads – sometimes called cost-per-click or keyword advertising – to reach a specific audience. Those companies are only charged when someone clicks on their ad, hence the term “pay-per-click.”
Businesses attempt to gain leverage over their competition by getting their ads in front of the right customers. They bid against each other for prime ad real estate in something called the Ad Auction.
However, companies cannot just outspend their way to the top of the ranks. Relevance is the name of the game with PPC advertising.