Is Your Website Helping or Hurting Your Bottom Line?

Let’s face it – in today’s digital world, you’re either moving forward or getting left behind. There’s no middle ground when it comes to your online presence. If your customers can’t easily find the valuable products and content you offer, they will get them from one of your competitors. That’s business you cannot afford to lose! With Emagine’s SEO auditing services, you can make sure your website is designed for success on every single page.

What is an SEO Audit?

In a nutshell, an SEO audit is like a health checkup for your website. The audit will provide in-depth analysis on all the elements of your site, from what users see to the off-page essentials that make it possible for your site to be discovered in the first place. The team handling your audit will examine the technical infrastructure, usability, and conversion rates on your site.

You will walk away from the process with valuable information about your web page’s areas of strength as well as the ways that you aren’t reaching your target audience as effectively as you could. The fuller the picture you get of how your site is performing, the easier it is to understand why it’s performing as it is.

Gain valuable and directly actionable information about the effectiveness of your web presence. Even if you think your business is running smoothly, an SEO audit can show you areas you may have overlooked as well as highlight opportunities for growth. Every business owner should schedule periodic SEO auditing to stay current on trends and changes in search engine algorithms and to assure they are evolving with the times.

Some of the major questions an SEO audit will answer for your website include:

  • Does your website load too slowly?
  • Is your website mobile friendly?
  • How many backlinks do you have and are they of high quality?
  • Are there any broken links on your site?
  • How effective is your URL structure?
  • Does your site have any Meta issues?
  • Where does your website rank for targeted keywords?
  • Do you have Schema properly implemented?
  • What is your domain authority?

If you don’t readily know the answers to (or the importance of) these questions, it’s time to schedule an SEO audit today. Make sure your website is working for you, so you can convert more leads into sales and position your business as an authority within its field.

“ Google changes it algorithms 500-600 times a year ”

Why SEO Auditing Matters to Your Business

Having a great idea or product is only one part of the equation when it comes to building a successful brand. Quality obviously matters quite a bit; but there are many companies and entrepreneurs who’ve had great ideas underperform because they could not reach the right people at the right time.

For your audience to find you, you must create an online presence that demands to get noticed. With so much online traffic out there, your site is competing for attention and you may only get one opportunity to demonstrate to a potential customer that you have the solutions they need. SEO auditing will help you create a positive user experience every time. Reduce the obstacles to your own success by knowing your website’s strengths and weaknesses, then addressing them accordingly.

Sites that load slowly are frustrating and don’t receive as much repeat traffic. Further, the speed of your site will affect your search engine rankings. If it’s difficult to find your site and slow to function on top of that, your customers will turn elsewhere for what they need.

Likewise, if your site isn’t optimized to run on mobile devices, you are neglecting a large portion of your potential customers. More searches happen on tablets and smartphones now than on laptops or desktops. You must design your site in a way that promotes ease of use on smaller screens. A good SEO audit will identify deficiencies in your site’s mobile friendliness, so you can reach your audience wherever they are, whenever they want to find you.

The quality of the backlinks to your site help establish you as an authority within your field. The more trusted sites link back to you and vice versa, the easier it is for customers to find you and to feel secure in spending money with you. This doesn’t happen by accident. Neither does showing up in searches for the keywords that matter most to your business. Before more people can find you, you must know where you currently stand and create a plan for improvement.

Similarly, your business will benefit from removing clutter, unhelpful content, and dead links from your website. Any content on your site that distracts from the customer’s experience with your brand or product compromises their trust in your brand. Dead links show a lack of concern for your site and make it frustrating to navigate. As your business grows and you add more information to your website, it’s important that you make sure it continues to function at its peak.

SEO auditing matters to your business because it gives you a roadmap to make improvements. Regardless of how well you’re currently performing or not, how new your site is, or how large your business is, it will benefit from a thorough audit conducted by our SEO experts.

The Emagine Difference

You already understand the importance of your website to your business. And just like you want your customers to have a personal experience when they browse, you need a personal touch to help you optimize your online presence.

There are a number of auditing tools available that will give you a piece of the picture about how your website is performing. But they cannot replicate our in-depth process that puts your business at the center.

We are a small but knowledgeable group of experts, highly skilled in all aspects of web design, maintenance, and optimization. When you work with Emagine, you have a one-stop shop behind you to take your online presence to the next level. Because we build so many sites for our diverse clients, we have a unique understanding of how to help you get noticed and leverage your competitive advantage.

Before we begin anything, we get to know your brand. We want to understand your goals, ideas, and budget so we can customize our approach to bring you maximum results. Each one of our clients matters to us. And we are proud of developing solutions to help them succeed.

If you want to get the full picture of how your website is performing and what steps you should take to improve it, look no further. Our SEO auditing team is ready to help you.

To learn more about our services, contact us at (712) 262-6674.

Ready to get started? Let us give you a free estimate!