Giving You a Consistent Voice
Not every customer will find you in the same way. But every customer should have the same quality experience with your brand whether they discover you through your website or your print materials. Your marketing materials need to portray a professional and credible image, measure success, and fit within your company’s overall marketing plan. Our print team works side by side with our web design team, assuring that your brand identity is consistent across all platforms. From print materials to your online presence, we’re your one stop design shop!
Why Print Design Matters
In an increasingly digital world, it makes sense that your company develops a sound strategy for web design. But there’s still a major role for print advertising to play in building your brand.
Print helps establish brand worthiness and value. It allows you to communicate more broadly to your audience and keep them informed about your company’s big picture. Print marketing is pure brand advertising, not measured by the same click-throughs or conversion rates as its digital counterpart.
Your customers will respond to your print advertising differently than they will with your website. When interested customers receive a postcard in the mail or flips through your brochure or catalog, they spend more time paying attention to your advertisements and studying your brand. Just making the choice to read a physical piece of material changes the brain’s engagement level with what it’s seeing.
Print design matters to your bottom line. Let’s look at a few specific ways your company will benefit from our services.
Establish Your Business’s Image
We’ll help you create printed materials that showcase your logo and business’s design aesthetic. You want your images to pop on paper as much as they do online.
When customers see your print materials they immediately form an opinion about the quality of your services. Cheap looking promotions will only discourage your potential audience from taking further steps to learn about your business.
However, by creating neatly designed, consistent printed graphics, your customer base will come to associate your brand with quality. Uniformity inspires trust. When that uniformity is combined with innovation and creativity, you’re onto something special. This is our goal for all our clients.
Sell Your Products or Services
Print marketing doesn’t have the same immediacy of its online counterpart. Because of its longer lag time and shelf life you must be strategic about how you implement it to boost your sales. And while it’s not the always most effective way to announce a flash sale or product with a short shelf-life, a smart print campaign can help establish your company as a trusted industry leader.
Our experts will spend as much time as necessary getting to know you and your business well. That will help us collaborate with you to create impactful materials you can deliver right to your target demographic.
Reach the people most likely to purchase your goods or services. And display what you’re offering in a way that keeps their attention, inspires action, and provides easy means of follow-up.
Introduce New Products or Services to Clients
Create buzz and spread the word about new products or services to your clients. Your print marketing campaign can help increase sales and build interest before you launch your next offering.
Create materials to funnel your customers back to your site and provide in-depth information about your new project. Take advantage of the increased attention span consumers have when they encounter physical advertising vs. online marketing.
You have a great opportunity to leave a lasting impression with your print campaign. Our team will help you capitalize on appropriate words and images that increase awareness and understanding of your brand and motivate your audience to act.
“ 85% of users agree that quality print means quality service ”
How Emagine Can Help
You know your business requires a holistic marketing approach to truly differentiate itself. We have the experience and skill to optimize all your print materials, so they complement the rest of your efforts. Here are just some of the ways we can support your print design needs:
Don’t let your business cards get lost in the shuffle. Everyone has them, but most aren’t memorable. We’ll help you create stunning business cards for you and your team that your customers will pay attention to.
Send a timely message to your audience with creatively-designed postcards. Whether you want to announce the launch of a new product or send a thank you note to customers who’ve supported you in the past, postcards are an effective communication tool. Keep your company on the forefront of people’s minds.
Spread information and savings. We’ll design eye-catching rip cards that your customers can use when they visit your business. Rip cards are a great way to advertise because they incentivize the receiver to actually spend money. Your rip cards will be on brand and match the feel and look of the rest of your marketing outreach.
Brochures are a great way to provide more in-depth information about a specific product or service. We’ll help you shine a beautiful spotlight on what your company is doing so you can generate more business. Our talented print team understands how to best make use of graphics, text, and open space, so your customers have a pleasant and persuasive viewing experience.
Despite the prevalence of online marketing, catalogs still play a vital role in converting interest into sales. You need a visually appealing, easy-to-digest tool that explains all the products you offer. And it should match the tone and look of the rest of your marketing materials. Customers who flip through your catalog want to spend money. We’ll help you develop a catalog that makes it easy for them to do so.
Get noticed with a clean and creative logo. We’ll help your company stand out by designing a logo that not only represents the values and image your business wants to convey but looks good on your print and online advertising. Whether you already have an idea of what you want or you’re starting from scratch, our creative team will work with you to create an impactful logo.
As we get to know your business’s goals and needs, we can work with you to create custom print materials that get the job done. From fliers and posters to signage or table displays, we’ve got the capability to enhance every aspect of your marketing.
Get the Word Out Every Way Possible
Developing a comprehensive strategy that takes advantage of the different strengths of both print and online marketing will set you apart from your competition. Our experts can help you create a consistent visual voice.
To learn more about our services or to schedule a free consultation, contact us as (712) 262-6674.
Ready to get started? Let us give you a free estimate!