Turn the Curious into Customers with Retargeting!
With so many digital distractions, customers have about a 7 second attention span. That’s how long you have to make an impression. No matter how nimble and on target your marketing is, your business won’t experience much success if it relies solely on the traffic you generate the first time a customer experiences your brand. A great website will encourage customers to browse, but not all of them will be ready to buy. So how do you get them to come back? That’s where retargeting comes in. We can help you design attractive and effective retargeting ads that turn browsers into loyal customers.
Why Retargeting Works
There is a customer psychology in play when it comes to online shopping. Understanding how your customers think will allow you to serve them better.
Many customers begin in the investigation phase. They hunt for information and often aren’t even aware of exactly what they want. This is why it’s so important to develop content for your website and social media platforms that customers find valuable.
As they move from investigation to considering a purchase, many customers become distracted or get cold feet about spending money. They know they want the product you’re offering but aren’t sure if now is the right time to purchase it.
With your retargeting ads, you can follow your customers even after they leave your site by placing a nonobstructive cookie on their browser. The next time they run a search on Google, your ad will appear on their screen, encouraging them to return to your site.
By staying active in your customers’ mind, they’ll turn to your product when they’re finally ready to make a purchase. And because they’ve already had experience on your site, your ads won’t feel invasive.
Investing in retargeting allows you to better reach your intended demographics and make connections with potential prospects. The people who browse your site have already self-identified as potential customers. Whereas other forms of advertising speculate who you want to reach, this one speaks directly to people who have already reached out to you.
Creating a smartly designed retargeting campaign will produce a strong return on your investment and lead to new sales. It will also enhance your brand awareness and recognition, as your audience becomes accustomed to seeing your images featured in their search experience.
Retargeting is a smart investment for businesses of all sizes because it can help you maximize your ad dollars. It focuses on the likeliest subgroup of your potential customer base to make a purchase. Conversion rates matter. Spend your money and time wisely. We can help you maximize these efforts.