Top 10 SEO Mistakes You Need to Avoid

Top 10 SEO Mistakes You Need to Avoid

Did you know there are 63,000 searches on Google every single second?

With so many searches every single day you want to make sure your site is on the radar. Unfortunately, it's easier said than done.

It has become more and more important to get a strong handle on SEO than ever. In this article, we'll break down 8 SEO mistakes that could be hurting y [...]


SEO vs PPC: What's the Difference and Which is Right for Your Company?

SEO vs PPC: What's the Difference and Which is Right for Your Company?

Knowing you have finite resources, should you invest in SEO or PPC? Should you invest in the manpower for a successful SEO campaign or deal with the upfront costs of Google Adwords?

It's easy to see this as a black and white SEO vs PPC comparison where it's one choice against the other. Keep in mind that if you want to start to know how to start an [...]


8 Benefits of Blogging for SEO That Can Skyrocket Your Site Rankings

8 Benefits of Blogging for SEO That Can Skyrocket Your Site Rankings

It's no secret that content is king when it comes to performing well in SEO. But, many people start a blog to boost their site rankings without understanding why it's such an effective tool.

You can't blog just to blog; it's not enough to post a new article you've written if you haven't optimized it. You have to learn how to create a fully-optimized [...]


A Beginner's Guide to Keyword Research for SEO

A Beginner's Guide to Keyword Research for SEO

Google processes 40,000 searches queries each second, on average. If you want to show up in the search results, you need to be targeting keywords that are frequently searched.

Finding keywords to target can be a difficult task, that's why having a keyword planning tool is so important. The right keywords can lead to more visitors to your website.

The [...]


How to Improve Your SEO Through Web Design

How to Improve Your SEO Through Web Design

Effective website design is essential to any SEO marketing strategy. The way we consume online versus printed material is different, so website design needs to be done with these considerations in mind.

What makes an effective design? How can you be sure that you are doing your best in this department? Let's explore top tips, strategies, and styles [...]


How to Start an Effective SEO Campaign

How to Start an Effective SEO Campaign

This is the simplest fact of the internet age: if you want your website to be found, you need to be visible.

And the only way to be visible on the web is to follow great SEO practices.

While the "rules" of good Search Engine Optimization may change through the years, the importance of following them doesn't. You'll get more clicks, more engagement, a [...]


10 Simple Ways to Repurpose Your Content

10 Simple Ways to Repurpose Your Content

If you're a content marketer or a small business owner, you know how tough it is to keep churning out great content. But publishing lots of material is essential if you want to build a good reputation and get found by customers. Luckily, if you've already got a catalog of blog posts, videos, and other content on the web, you don't always have to co [...]


How an SEO Marketing Strategy Can Increase Your Revenue

How an SEO Marketing Strategy Can Increase Your Revenue

Were last quarter's profits a little bit lighter than you would have liked?

Are you concerned that your competitors are consistently outranking you in search engine results?

Do you feel like you're just not making the kinds of connections with your target market that you'd like?

If so, then it sounds like it's time to give some serious thought t [...]


Guide: Getting Leads to Your Business Website

Guide: Getting Leads to Your Business Website

Imagine walking into a mall that has as many shops as there are websites in the world. There are over 1.3 billion websites worldwide. Seems like you would get lost and frustrated really quickly unless there was a way to find what you needed quickly and easily.

The internet is like walking into a giant mall. You have access to every website. This m [...]


How to Choose Keywords That Convert

How to Choose Keywords That Convert

SEO, in general, can be quite a daunting prospect if you're trying to promote your business and be seen by a wider audience, and one of the main things that may confuse is keywords, the words or phrases that people type when they're searching for something on the internet. Unfortunately, it's not just as simple as sticking any old word that relates [...]


Discover How to Use SEO to Grow Your Business

Discover How to Use SEO to Grow Your Business

If you are looking for a way to grow your business without spending a ton of money on your marketing campaign, you might be wondering what you can do to reach your goal. Standard marketing platforms will require you to pay an ongoing fee. If you would like to keep getting web traffic, however, search engine optimization can provide you with targete [...]


How to Boost Your Profit with Search Engine Optimization

How to Boost Your Profit with Search Engine Optimization

If you are searching for a way to enhance your profit so that you can grow your business, you might be wondering where to start. Many people opt for paid advertising campaigns to get targeted traffic to their websites, but doing so is not always the most effective method. The moment you stop paying for your marketing campaign, your traffic will sto [...]


5 Worst SEO Mistakes

5 Worst SEO Mistakes

What's the best way to prepare the health and success of your business in the long-term? How do you keep a steady (and growing) flow of new customers to your business without continuing to spend money on advertising or social media? Through the power of organic search!

Getting listed in one of the top spots on Google proves the success of your bus [...]


How to SEO-Proof Your Content

How to SEO-Proof Your Content

When it comes to the SEO landscape, the only thing that's constant is change. Do you remember the good old days of guest posts and article directories? Tactics that used to send your pages soaring in the rankings are virtually useless today, and some outdated strategies can even get you in trouble with Google. Staying on top of the latest SEO trend [...]


What Does the Google "Mobilegeddon" Update Mean for Your Website?

What Does the Google "Mobilegeddon" Update Mean for Your Website?

Back in February, Google announced that an update would be made to its search engine to reflect the greater use of mobile devices. The update went live in April 2015, and since it’s announcement, it has caused some concern in the SEO community. It has been given the dramatic name of “Mobilegeddon” by some SEO gurus.

The rapid rise of smartph [...]


Google's Algorithm Change Means Your Website Needs to be Mobile-Friendly

Google's Algorithm Change Means Your Website Needs to be Mobile-Friendly

Google is well known to change it's algorithms to provide the best possible search results to it's users. Over the years, Google has created new algorithms such as Panda, to stop content farms who put out poor quality content. In 2012, Google released it's next algorithm named Penguin. This new algorithm took into account sites linking to poor qual [...]


5 Things a Business Owner Should Know About Google

5 Things a Business Owner Should Know About Google

Google may seem like a complex search engine on the outside; however, if you dig deep and really learn how it works, it isn't that complicated after all. As long as you feed Google what it wants, any business website should be able to take advantage of a higher search engine ranking because of it.

Regardless of what industry you're in, these are th [...]


Protect Your Business From SEO Breakdown in 2014 and Beyond

Protect Your Business From SEO Breakdown in 2014 and Beyond

With around 600 adjustments to Google's algorithm every year, it's inevitable that SEO best practices are constantly evolving. Since the Panda, Penguin, and Hummingbird updates, every business trying to rank higher in search engine results pages (SERPs) has had their work cut out. While the changes have had a massive impact on how digital marketers [...]