Facebook, LinkedIn, Twitter, YouTube, and other social media platforms have become an influential and vital virtual space not only used for social networking but also offer an excellent way to digitally market products and brands. The power of social media is commendable as brands and individuals alike get to reach a broad audience within a few sec [...]
Ignore email marketing at your own risk.
Sure, social media may garner plenty of trendy “how-to” strategy and tips headlines, but we are here to tell you: Email marketing is a game-changer for any business’s ecommerce sales.
Email is making a comeback.
OK, it never really went away, but email doesn’t always grab the headlines like the next latest and greatest social media platform. We’re here to tell you, though, that if you’re not using email – specifically email newsletters – to reach customers, then you are leaving a lot of marketing potential on the table [...]
You may not realize it, but there are not many businesses or organizations out there that would not benefit from starting a blog on their websites.
Believe it or not, by having a blog and keeping it updated with high-quality, informative posts, you can not only reach new customers, but also retain existing customers by keeping them coming back to yo [...]
Marketing a small business can be a tough task to juggle for any owner.
Even if you have a person whose job is dedicated to today’s many marketing tasks – website management, social media, search engine optimization, advertising and more – the various strategies and methods can seem overwhelming.
Owners have to know which of those tactics work [...]
A sound content marketing strategy can deliver very real results for your business.
What kind of results? We’re talking increased brand visibility and customer loyalty. Through a variety of media, content can set your business up for more success.
That’s why every business should invest in content marketing. That means developing a strategy and g [...]
Email marketing is one of the best ways to reach and build stronger relationships with your customers. Not only do most people check their email many times each day, they also readily engage with the messages that land in their inboxes.
For businesses, that practically screams opportunity. Email marketing campaigns are an effective way to boost awar [...]
Business owners know that the best marketing and advertising campaigns reach potential customers at the moment they are looking to buy. With many consumers researching products and making purchases online, successful marketers spend their advertising dollars online.
That’s where pay-per-click advertising comes into play. Pay-per-click (PPC) advert [...]
Don’t ever believe anyone who tells you email marketing is dead. It has never gone anywhere and, if anything, it’s as effective as ever. That’s because so many people continue to use email as a go-to method of communication, even with the rise of many social media platforms.
If your business doesn’t have an email newsletter or email marketin [...]
Keywords that drive clicks used to be the primary components to successful pay-per-click advertising campaigns.
Times have changed, though. More and more emphasis is placed on audience targeting. This strategy allows businesses to define more clearly who they want to see their ads while they are visiting websites or using search engines.
The ability [...]
Most businesses invest time and money into email marketing efforts, according to a survey from The Manifest. Among the 500 digital marketers they surveyed, 69 percent reported that the business they worked with spent resources on email marketing.
Many of those businesses sent out marketing emails regularly. According to the survey, the top two reaso [...]
Many businesses believe online success starts with a stunning website. While this assumption isn't wrong, it's only half the formula. No matter how impressive your website may be, it means nothing if no one can find it.
According to Internet Live Stats, Google alone produces more than 5 billion searches every single day. However, the competition is [...]
Did you know that Facebook is reaching 2.2 billion monthly subscribers? And that 4 million businesses pay for advertising on Facebook?
These are hard numbers to ignore if you're a business trying to gain some traction and grow as a company. Nowadays you're behind the curve if you don't have a social media marketing campaign for your business.
But cre [...]
With most small businesses devoting an average of $75,000 a year to digital marketing, measuring your ROI is a must.
If you've been paying attention to trends in marketing and search engine optimization, you know that content marketing is huge this year. If you're focused on content marketing ideas to boost SEO, you're on the right track.
Too many of today's business owners blindly follow the advice they find on social media. Just because a supposed thought leader shares something, they assume it must be true. They don't take the time to carefully examine the information they're being fed, to understand whether a claim is valid or a half-baked marketing myth that doesn't hold up und [...]
As a business owner, you have to wear many hats. One of these hats is being a semi marketing pro, especially since this is an ever-changing industry.
What works today may not work tomorrow. And new techniques you have yet to hear about may be the top method to use next week.
Staying abreast of the ever-evolving world of digital marketing is key t [...]
Businesses both big and small thrive during the holidays. The holidays are simply the perfect opportunity to grow your brand. This is the time of the year when people are most willing to part with their hard-earned money. Small business can take advantage of the holidays just as well as big corporations. Holiday marketing for small businesses invol [...]
Reckless email marketing is counterproductive, but spammers never give up. As a result, ISPs use aggressive strategies to tackle spam. Unfortunately, this makes things difficult for ethical email marketers. If you are an email marketer, email deliverability will always be a big challenge. That said, with the right strategies, you can still manage t [...]
When it comes to marketing your products or services online, you need to be bringing a consistent stream of visitors back to your website. Whether you're attracting them through social media, forums or paid advertisements, your website is where all the magic happens.
Bringing a new visitor to your website means they can find more information about [...]
If you want to optimize your digital marketing plan so that you can enhance your profitability but don't know what steps to take, pay-per-click advertising will help. Once you have set up your campaign and have targeted the right keywords, you will position your content in front of hungry prospects who are already interested in what you have to off [...]
Content marketing is still one of the most reliable ways to drive traffic to your site and bring interest to your brand. The approach takes time and a lot of effort, but the payoff is always worth it. However, content marketing isn't easy. It takes a certain amount of skill to come up with content that is both discoverable and useful for your targe [...]
Building a brand, marketing a business and selling products online can be extremely difficult, especially for new businesses, as competition for the attention of customers is high. However, there are ways to use your competitors to improve your content marketing, SEO (search engine optimization) and boost your own marketing efforts. Taking a little [...]
Unless you've been living under a rock, you have probably heard that video is going to be an absolutely critical component of content marketing in 2017. Today's content consumer doesn't want to read blocks of text; they want their content delivered on their mobile devices in a quick and engaging manner. But where do you start with video marketing w [...]
Online shopping is continuing its rise in importance among shoppers of all ages this holiday season. With 46 percent of all shoppers saying that they plan on doing online shopping instead of going into physical stores, you have to have a solid online presence and understand how to catch as many of those shoppers as possible in order to meet your ho [...]
The ultimate way to build up an engaged audience and a brand image that everyone starts talking about is Inbound marketing. With more power in the hands of the consumer than ever before, businesses need to work hard to build up their reputations and become thought leaders in their industries. It takes time to work your way up to recognition by way [...]
Accounting for almost a quarter of the total population and being more likely than any other age group to adopt new technologies, millennials present the most lucrative market of all. Young adults are also the driving force behind the changing consumer habits that are shaping the business world and, recognizing this, successful marketers are making [...]
According to industry leaders, 70% of revenue for small and medium enterprises (SMEs) comes from local clients and businesses, though most sales come from referrals rather than from pursuing solid leads. Customers seek local vendors for products and services because it's convenient, so it's crucial for you to implement strategies that help you grow [...]
Google Removes Right Column PPC Ads for Desktop Searches; Time to Adapt Your Online Marketing Strategy
As of February 19, 2016, Google stopped showing ads on the right hand side of its search results pages.
Google will now just show ads at the top and bottom of search results page. However, it may increase the number of top ads from three to four if the search query is "highly commercial".
The phrase “highly commercial queries” is vague but G [...]
One of the savviest moves you can make as a business owner is to understand the importance of content marketing ROI. While some brands are churning out content in the hopes that something sticks, smart business owners are stacking the ROI odds in their favor. Knowing which steps to take to improve the success rates for your content allows you to do [...]
The speed of the internet means marketers are constantly looking to anticipate new trends. Trends can be subtle changes or noticeable shifts, but the clear advantage is for those that can act swiftly. While many marketers seek out methods and tactics that are brand new, most trends are based on proven methods that have worked across all types of bu [...]
If you want to improve your business outreach efforts this year, you can't beat the benefits of business blogging. Not only does business blogging boost your SEO, it also feeds your social media marketing efforts and fills your customer acquisition funnel too. If you've hesitated to begin a business blog for fear of having nothing to say, it is hel [...]
Your online business has been steadily growing all year. You're pleased with your current rate of sales, but know you need to pick up the pace if you want to reach your yearly sales target. Rather than just hope your sales totals are up over Christmas, you can take the bull by the horns (or should that be reindeer?) and maximize the chances of a ph [...]
There is no denying that videos are one of the most powerful tools in an online marketer's arsenal. A video's ability to engage viewers and elicit an emotional response is second to none. With an exceptional video, you can build your brand presence, generate tons of leads and even perform better on the search engines. However, before you start the [...]
A new era is being formed and is opening all kinds of possibilities and results for marketing. Instead of buying ads, email lists, sending direct mail or other traditional marketing methods, inbound marketing focusses on creating compelling content strategies, advanced search engine optimization and active social media management to better position [...]
Over the past few years, technology has enabled professionals and organizations to take their business to a whole new level. Marketing automation is one such advancement. Marketing and sales teams have been scrambling to understand and leverage this new technique to their advantage. The reality is that automating the marketing process is not a sing [...]
The digital age opens up all kinds of possibilities for marketing and advertising. Inbound marketing uses social media to promote businesses and their products. Sites like Facebook, Twitter, Google+ and others which allow people to connect with each other are also powerful marketing and advertising tools.
The idea behind inbound marketing is to pu [...]
Marketing videos are a very powerful way to engage your potential clients and get visitors interested in what you are selling. Good videos can also increase your brand recognition and assist in lead generation. A successful video marketing campaign will help you gain targeted customers who come back to your site repeatedly, provided you use the rig [...]
Despite the online marketing world's current obsession with social media, email marketing is still as important as ever. A well-maintained mailing list can bring your company a lot of business and greatly boost customer retention. However, it is often difficult to get people to sign up for your mailing list. Here are a few ways to get people to sig [...]
Do you have a fantastic new product that you're ready to start selling? Making money from your product is a great goal, but sometimes launching a new product can be difficult. Fortunately, there are a number of ways that you can market your products online that will quickly lead to great results and an increase in sales.
1. Write guest posts for bl [...]