The Role of Social Media in Marketing

The Role of Social Media in Marketing

Facebook, LinkedIn, Twitter, YouTube, and other social media platforms have become an influential and vital virtual space not only used for social networking but also offer an excellent way to digitally market products and brands. The power of social media is commendable as brands and individuals alike get to reach a broad audience within a few sec [...]


Here is how to drive ecommerce sales with email marketing

Here is how to drive ecommerce sales with email marketing

Ignore email marketing at your own risk.

Sure, social media may garner plenty of trendy “how-to” strategy and tips headlines, but we are here to tell you: Email marketing is a game-changer for any business’s ecommerce sales.

Here at Emagine, we know a little bit about both email marketing and ecommerce, so trust us when we say that this is not [...]


This is why your business needs an email newsletter

This is why your business needs an email newsletter

Email is making a comeback.

OK, it never really went away, but email doesn’t always grab the headlines like the next latest and greatest social media platform. We’re here to tell you, though, that if you’re not using email – specifically email newsletters – to reach customers, then you are leaving a lot of marketing potential on the table [...]


5 benefits of starting a blog for your business

5 benefits of starting a blog for your business

You may not realize it, but there are not many businesses or organizations out there that would not benefit from starting a blog on their websites.

Believe it or not, by having a blog and keeping it updated with high-quality, informative posts, you can not only reach new customers, but also retain existing customers by keeping them coming back to yo [...]


How email marketing can increase sales, boost awareness for small businesses

How email marketing can increase sales, boost awareness for small businesses

Marketing a small business can be a tough task to juggle for any owner.

Even if you have a person whose job is dedicated to today’s many marketing tasks – website management, social media, search engine optimization, advertising and more – the various strategies and methods can seem overwhelming.

Owners have to know which of those tactics work [...]


Should your business invest in content marketing?

Should your business invest in content marketing?

A sound content marketing strategy can deliver very real results for your business.

What kind of results? We’re talking increased brand visibility and customer loyalty. Through a variety of media, content can set your business up for more success.

That’s why every business should invest in content marketing. That means developing a strategy and g [...]


How to start running successful email marketing campaigns

How to start running successful email marketing campaigns

Email marketing is one of the best ways to reach and build stronger relationships with your customers. Not only do most people check their email many times each day, they also readily engage with the messages that land in their inboxes.

For businesses, that practically screams opportunity. Email marketing campaigns are an effective way to boost awar [...]


6 PPC trends to watch in 2020

6 PPC trends to watch in 2020

Business owners know that the best marketing and advertising campaigns reach potential customers at the moment they are looking to buy. With many consumers researching products and making purchases online, successful marketers spend their advertising dollars online.

That’s where pay-per-click advertising comes into play. Pay-per-click (PPC) advert [...]


Why customers love email marketing

Why customers love email marketing

Don’t ever believe anyone who tells you email marketing is dead. It has never gone anywhere and, if anything, it’s as effective as ever. That’s because so many people continue to use email as a go-to method of communication, even with the rise of many social media platforms.

If your business doesn’t have an email newsletter or email marketin [...]


Why successful PPC campaigns rely on target audiences

Why successful PPC campaigns rely on target audiences

Keywords that drive clicks used to be the primary components to successful pay-per-click advertising campaigns.

Times have changed, though. More and more emphasis is placed on audience targeting. This strategy allows businesses to define more clearly who they want to see their ads while they are visiting websites or using search engines.

The ability [...]


Why Your Business Needs an Email Marketing Strategy

Why Your Business Needs an Email Marketing Strategy

Most businesses invest time and money into email marketing efforts, according to a survey from The Manifest. Among the 500 digital marketers they surveyed, 69 percent reported that the business they worked with spent resources on email marketing.

Many of those businesses sent out marketing emails regularly. According to the survey, the top two reaso [...]


What's the Best Pay-Per-Click Advertising Method to Build Your Business?

What's the Best Pay-Per-Click Advertising Method to Build Your Business?

Many businesses believe online success starts with a stunning website. While this assumption isn't wrong, it's only half the formula. No matter how impressive your website may be, it means nothing if no one can find it.

According to Internet Live Stats, Google alone produces more than 5 billion searches every single day. However, the competition is [...]


How to Create a Winning Social Media Marketing Campaign

How to Create a Winning Social Media Marketing Campaign

Did you know that Facebook is reaching 2.2 billion monthly subscribers? And that 4 million businesses pay for advertising on Facebook?

These are hard numbers to ignore if you're a business trying to gain some traction and grow as a company. Nowadays you're behind the curve if you don't have a social media marketing campaign for your business.

But cre [...]


This Year's Best Content Marketing Ideas for Amazing SEO Results

This Year's Best Content Marketing Ideas for Amazing SEO Results

With most small businesses devoting an average of $75,000 a year to digital marketing, measuring your ROI is a must.

If you've been paying attention to trends in marketing and search engine optimization, you know that content marketing is huge this year. If you're focused on content marketing ideas to boost SEO, you're on the right track.

Search [...]


5 Marketing Myths You Need to Let Go of in 2018

5 Marketing Myths You Need to Let Go of in 2018

Too many of today's business owners blindly follow the advice they find on social media. Just because a supposed thought leader shares something, they assume it must be true. They don't take the time to carefully examine the information they're being fed, to understand whether a claim is valid or a half-baked marketing myth that doesn't hold up und [...]


Marketing Trends 2018: How to Make Them Work for You

Marketing Trends 2018: How to Make Them Work for You

As a business owner, you have to wear many hats. One of these hats is being a semi marketing pro, especially since this is an ever-changing industry.

What works today may not work tomorrow. And new techniques you have yet to hear about may be the top method to use next week.

Staying abreast of the ever-evolving world of digital marketing is key t [...]


Holiday Marketing Trends Every Small Business Should Pay Attention To

Holiday Marketing Trends Every Small Business Should Pay Attention To

Businesses both big and small thrive during the holidays. The holidays are simply the perfect opportunity to grow your brand. This is the time of the year when people are most willing to part with their hard-earned money. Small business can take advantage of the holidays just as well as big corporations. Holiday marketing for small businesses invol [...]


How to Improve Email Deliverability

How to Improve Email Deliverability

Reckless email marketing is counterproductive, but spammers never give up. As a result, ISPs use aggressive strategies to tackle spam. Unfortunately, this makes things difficult for ethical email marketers. If you are an email marketer, email deliverability will always be a big challenge. That said, with the right strategies, you can still manage t [...]


5 Ways to Improve Your Website Traffic with Content Marketing

5 Ways to Improve Your Website Traffic with Content Marketing

When it comes to marketing your products or services online, you need to be bringing a consistent stream of visitors back to your website. Whether you're attracting them through social media, forums or paid advertisements, your website is where all the magic happens.

Bringing a new visitor to your website means they can find more information about [...]


How to Grow Your Business with Pay-Per-Click Marketing

How to Grow Your Business with Pay-Per-Click Marketing

If you want to optimize your digital marketing plan so that you can enhance your profitability but don't know what steps to take, pay-per-click advertising will help. Once you have set up your campaign and have targeted the right keywords, you will position your content in front of hungry prospects who are already interested in what you have to off [...]


5 Things You Can Do To Improve Your Content Marketing Strategy

5 Things You Can Do To Improve Your Content Marketing Strategy

Content marketing is still one of the most reliable ways to drive traffic to your site and bring interest to your brand. The approach takes time and a lot of effort, but the payoff is always worth it. However, content marketing isn't easy. It takes a certain amount of skill to come up with content that is both discoverable and useful for your targe [...]


How to Use Your Competitors to Improve Your Content Marketing

How to Use Your Competitors to Improve Your Content Marketing

Building a brand, marketing a business and selling products online can be extremely difficult, especially for new businesses, as competition for the attention of customers is high. However, there are ways to use your competitors to improve your content marketing, SEO (search engine optimization) and boost your own marketing efforts. Taking a little [...]


5 Top Video Marketing Tools Your Business Should Be Using in 2017

5 Top Video Marketing Tools Your Business Should Be Using in 2017

Unless you've been living under a rock, you have probably heard that video is going to be an absolutely critical component of content marketing in 2017. Today's content consumer doesn't want to read blocks of text; they want their content delivered on their mobile devices in a quick and engaging manner. But where do you start with video marketing w [...]


4 Easy Ways to Increase Your Online Sales This Holiday Season

4 Easy Ways to Increase Your Online Sales This Holiday Season

Online shopping is continuing its rise in importance among shoppers of all ages this holiday season. With 46 percent of all shoppers saying that they plan on doing online shopping instead of going into physical stores, you have to have a solid online presence and understand how to catch as many of those shoppers as possible in order to meet your ho [...]


The 6 Crucial Steps in Any Digital Marketing Strategy

The 6 Crucial Steps in Any Digital Marketing Strategy

The ultimate way to build up an engaged audience and a brand image that everyone starts talking about is Inbound marketing. With more power in the hands of the consumer than ever before, businesses need to work hard to build up their reputations and become thought leaders in their industries. It takes time to work your way up to recognition by way [...]


5 Tips for Marketing to Millennials

5 Tips for Marketing to Millennials

Accounting for almost a quarter of the total population and being more likely than any other age group to adopt new technologies, millennials present the most lucrative market of all. Young adults are also the driving force behind the changing consumer habits that are shaping the business world and, recognizing this, successful marketers are making [...]


10 Facts You Should Know About Approaching Local Leads

10 Facts You Should Know About Approaching Local Leads

According to industry leaders, 70% of revenue for small and medium enterprises (SMEs) comes from local clients and businesses, though most sales come from referrals rather than from pursuing solid leads. Customers seek local vendors for products and services because it's convenient, so it's crucial for you to implement strategies that help you grow [...]


Google Removes Right Column PPC Ads for Desktop Searches; Time to Adapt Your Online Marketing Strategy

Google Removes Right Column PPC Ads for Desktop Searches; Time to Adapt Your Online Marketing Strategy

As of February 19, 2016, Google stopped showing ads on the right hand side of its search results pages.

Google will now just show ads at the top and bottom of search results page. However, it may increase the number of top ads from three to four if the search query is "highly commercial". 

The phrase “highly commercial queries” is vague but G [...]


Improving Your #ContentMarketing ROI - 7 Top Tips Business Owners Need to Know

Improving Your #ContentMarketing ROI - 7 Top Tips Business Owners Need to Know

One of the savviest moves you can make as a business owner is to understand the importance of content marketing ROI. While some brands are churning out content in the hopes that something sticks, smart business owners are stacking the ROI odds in their favor. Knowing which steps to take to improve the success rates for your content allows you to do [...]


How to Personalize Your Message and Reach a Targeted Audience

How to Personalize Your Message and Reach a Targeted Audience

The speed of the internet means marketers are constantly looking to anticipate new trends. Trends can be subtle changes or noticeable shifts, but the clear advantage is for those that can act swiftly. While many marketers seek out methods and tactics that are brand new, most trends are based on proven methods that have worked across all types of bu [...]


Business Marketing - The 5 Types of Business Blog Posts You Should be Creating

Business Marketing - The 5 Types of Business Blog Posts You Should be Creating

If you want to improve your business outreach efforts this year, you can't beat the benefits of business blogging. Not only does business blogging boost your SEO, it also feeds your social media marketing efforts and fills your customer acquisition funnel too. If you've hesitated to begin a business blog for fear of having nothing to say, it is hel [...]


E-commerce + Christmas - 5 Top Tips to Boost Holiday Sales

E-commerce + Christmas - 5 Top Tips to Boost Holiday Sales

Your online business has been steadily growing all year. You're pleased with your current rate of sales, but know you need to pick up the pace if you want to reach your yearly sales target. Rather than just hope your sales totals are up over Christmas, you can take the bull by the horns (or should that be reindeer?) and maximize the chances of a ph [...]


How To Create Exceptional Online Marketing Videos

How To Create Exceptional Online Marketing Videos

There is no denying that videos are one of the most powerful tools in an online marketer's arsenal. A video's ability to engage viewers and elicit an emotional response is second to none. With an exceptional video, you can build your brand presence, generate tons of leads and even perform better on the search engines. However, before you start the [...]


Have You Heard About Inbound Marketing?

Have You Heard About Inbound Marketing?

A new era is being formed and is opening all kinds of possibilities and results for marketing. Instead of buying ads, email lists, sending direct mail or other traditional marketing methods, inbound marketing focusses on creating compelling content strategies, advanced search engine optimization and active social media management to better position [...]


Marketing Automation - Cruise Control for Success

Marketing Automation - Cruise Control for Success

Over the past few years, technology has enabled professionals and organizations to take their business to a whole new level. Marketing automation is one such advancement. Marketing and sales teams have been scrambling to understand and leverage this new technique to their advantage. The reality is that automating the marketing process is not a sing [...]


Inbound Marketing Via Social Media

Inbound Marketing Via Social Media

The digital age opens up all kinds of possibilities for marketing and advertising. Inbound marketing uses social media to promote businesses and their products. Sites like Facebook, Twitter, Google+ and others which allow people to connect with each other are also powerful marketing and advertising tools.

The idea behind inbound marketing is to pu [...]


How to Increase Audience Engagement in Marketing Videos

How to Increase Audience Engagement in Marketing Videos

Marketing videos are a very powerful way to engage your potential clients and get visitors interested in what you are selling. Good videos can also increase your brand recognition and assist in lead generation. A successful video marketing campaign will help you gain targeted customers who come back to your site repeatedly, provided you use the rig [...]


5 Ways to Get More Subscribers for Your Mailing List

5 Ways to Get More Subscribers for Your Mailing List

Despite the online marketing world's current obsession with social media, email marketing is still as important as ever. A well-maintained mailing list can bring your company a lot of business and greatly boost customer retention. However, it is often difficult to get people to sign up for your mailing list. Here are a few ways to get people to sig [...]


10 Ways to Market Your Products Online

10 Ways to Market Your Products Online

Do you have a fantastic new product that you're ready to start selling? Making money from your product is a great goal, but sometimes launching a new product can be difficult. Fortunately, there are a number of ways that you can market your products online that will quickly lead to great results and an increase in sales.

1. Write guest posts for bl [...]